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At Havas Media, we are passionate about helping our clients create Meaningful Brands by reimagining valuable experiences. Our smart thinking around enhancing consumer experiences means we deliver more measurable, meaningful moments between brands and people. We call this Mx (Meaningful Media Experiences); thinking about how we connect consumers to the right content in the right context.
Havas Performance is our specialist activation team spanning PPC, SEO, Affiliates and Retail Media. In Performance, we service clients across the Network, acting as a central management function for all Havas brands, including Havas Media, Havas Entertainment and Havas Market.
You must answer the following questions in your application via cover letter:
- Why did you choose to apply for this role?
- What skills and interests do you think you can bring to the role?
- What London Borough do you live in?
About Havas Media
At Havas Media, we are passionate about helping our clients create Meaningful Brands by reimagining valuable experiences. Our smart thinking around enhancing consumer experiences means we deliver more measurable, meaningful moments between brands and people. We call this Mx (Meaningful Media Experiences); thinking about how we connect consumers to the right content in the right context.
About Havas Performance
Havas Performance is our specialist activation team spanning PPC, SEO, Affiliates and Retail Media. In Performance, we service clients across the Network, acting as a central management function for all Havas brands, including Havas Media, Havas Entertainment and Havas Market. Our set up:
- 600+ team in 41 markets globally
- 50+ team in the UK- spanning London, Manchester, and Leeds
What you should have
The Paid Performance Executive should have these skills:
- Proficiency in MS PowerPoint, Word, and Excel.
- Interest in, and understanding of, digital media.
- Good numeracy skills and comfortable working in spreadsheets.
- Excellent time-management skills and the ability to prioritise workload.
- Ability to work under pressure and fastidious attention to detail.
- A strong written and verbal communicator.
- A high energy, positive, can-do person who is always looking for ways to improve what we do.
- A hunger to learn.
- Desirable, (not essential)- previous experience in performance media
What you will do
On the 6 month programme, you'll:
- Work with two of the most recognisable brands in the world - one in the automotive sector and one in entertainment. PPC is a critical channel for both of these businesses, so there are multi million pound budgets you will be helping to manage to effectively deliver against ambitious growth targets.
- Support with analysis, campaign implementation, optimisation, delivery, and evaluation of PPC campaigns.
- Along with your line manager and the senior executive in the team, you will be jointly responsible for the effective running of and performance of campaigns. This role is pivotal in providing the insight and data needed to drive performance improvements for this client.
- Havas will provide all the training and support you will need to succeed in this role and will map out a clear development path for you when you join the team.
- Create and manage PPC campaigns to effectively deliver client objectives and targets.
- Ad copy creation, development, testing, optimisation, automation, and personalisation.
- Optimisation campaigns across multiple formats, including search, Performance Max, and possibly YouTube further down the line.
- Deliver against PPC best practice on your clients, specifically, improving the quality of campaign delivery, innovation, and automation.
- Manage daily spend through manual, automated and machine learning led bid optimisation, in line with targets and monthly budgets.
- Use search and bid management tools to manage and optimise campaigns.
- Implement tracking requirements across paid performance campaigns.
- Support in the development forecasting and testing plans for clients.
- Put forward innovative test ideas to drive performance improvements.
- Monitor and analyse campaigns to deliver rich insight to clients and drive optimisation.
- Report on a weekly, monthly, and quarterly basis.
- In time and following training, attending client calls/meetings to discuss performance.
- Monitor and analyse competitor activity through competitor monitoring technology and partner communication to provide rich insights and trends to clients.
- Nurture and grow strong relationships with relevant day to day client stakeholders.
- Be comfortable reporting any concerns with management if you believe escalation is required.
- Keep up to date with the latest changes in the paid landscape to ensure your knowledge is always relevant and cutting edge.
Benefits
On the Platform programme, you'll benefit from:
- Free breakfast in the office
- Wellbeing and mental health support
- Yulife - wellbeing app
- Gym discount
- Eye care
- Cycle to work scheme
- Season ticket loan
- Employee assistance programme
- Workplace Nurseries
Training and development sessions
- Communication
- Productivity
- Career Development
- Diversity, Equity & Inclusion
- Networking
- Industry Insights
- Group Projects
We work in a hybrid working model - in office and remotely.
Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.
