PR Internship Sports 2022

H+K is an international communications agency and was the first large agency to structure itself around industry sectors to deliver deep industry knowledge. This is supported by specialist areas including ideas, creativity, strategy, content creation and publishing. Everyone in our agency is encouraged to constantly evolve, to reinvent their capabilities and to set new standards in the industry.

H+K is creating a diverse and inclusive culture where everyone belongs. As a company and as co-workers, we are building a workplace where everyone can reach their full potential. We are an inclusive employer, and we always consider flexible working arrangements.

About our sport team

Trusted advisors and partners to the brands, sponsors and organisations who shape sport and sport culture, we have been behind some of the industry’s most talked about sponsorship activation and communication campaigns for more than a decade, with our adidas work spanning 35 years.

Work is fast paced, varied and challenging, as the team run busy press offices, plan and activate major brand campaigns - both globally and locally - and activate social media programmes. The work done by the team strives to showcase and action the power of sport to create real change.

An internship at H+K is the ideal platform to launch your career and take a first step in establishing yourself as a communications specialist, gaining experience working on some of the world’s biggest brands.

We’re looking for fresh energy and perspectives to join the team, so if you’re hard-working with a passion for sport and sport culture, and strong communications skills then we’d love to hear from you. Get in touch and tell us why you want to join our team!

We’re looking for someone who

• While not requiring any experience, has an interest and ambition in the creative industries – with a focused interest in PR, the media and/or digital marketing
• Is interested in the sport sector with an understanding of the influence sport has on shaping culture, plus an appetite for current affairs
• Has good knowledge of social media platforms, with first-hand experience of the core channels (Facebook, Twitter, Instagram, Snapchat, TikTok)
• Has the desire to learn quickly and a positive, proactive and driven attitude with a strong teamwork ethic
• Has excellent communications skills with a passion for writing and storytelling
• Has attention to detail with appreciation of tight deadlines, and can prioritise and manage time effectively through strong organisational skills

Responsibilities will include

• Assisting the team with editorial outreach, including media sell-ins, and organising product drops/requests for media & bloggers
• Taking responsibility for regular trend updates to the team - monitoring news media and social media for new developments relevant to sports culture
• Maintaining and regularly updating the administrative elements of accounts (including coverage charts, agendas, coverage folders, media list etc.)
• Learning how to set up monitoring dashboards and using them to stay across coverage for the brands we work with, and wider media, to keep the team and clients abreast of relevant industry news
• Desk research for campaigns and creative ideation
• An active role in contributing to team ideation sessions
• Assisting the team with managing event/photoshoot/press trip logistics
• Handling entry level data and insights processes related to coverage analysis

Work we are proud of

• Delivering global strategy and activations for adidas that generate international reach, through iconic sporting events, product launches and partner activations.
• Leading on the communications for the HSBC Sport partnerships through earned media, social media and ambassador campaigns, with a focus on impactful storytelling
• Supporting SailGP with media relations campaigns around some of sport’s most forward-thinking sustainability initiatives
• Activating social and media campaigns with a rigid press office effort for Gillette products and the brand’s football and gaming led partnerships

What the role can offer you

• The chance to gain first-hand experience in sport communications with exposure to global brands and high-profile campaigns
• The opportunity to hone your skills across media relations, social media publishing, the influencer landscape and creative ideation
• Breadth of learning opportunities working across the H+K business with our experts in areas such as consumer brands, internal comms, crisis + issues management, behavioural science and digital and content production
• Be part of a close-knit, highly motivated team, where culture matters, creativity is encouraged, and engagement and cooperation are common values
• Our dedicated, industry-leading training academy The Hub which provides a breadth of skills enabling our people to take ownership of their career development