Social Sales & Marketing Executive London 2023

A Social Sales and Marketing Executive at the Hilton London Tower Bridge analyses local market trends and competitor activity to generate revenue from Social events for the hotel. The role will be also responsible for the marketing, social media and e-commerce function at the hotel. You will play a crucial role in developing and implementing the annual marketing plan, driving key objectives, current initiatives and relevant marketing activities for the hotel. The role will be responsible for the marketing, social media and e-commerce function.

In addition this position holds responsibility for content on all online channels – brand and 3rd party, ensuring that content is accurate, up to date, appropriate for the market aimed at driving business and conversion; the effective and efficient use of e-marketing, traditional marketing that directly support the commercial objectives of the hotel.

This position reports to the Director of Sales and supports the delivery of the commercial targets and budget for the hotel.

What will I be doing?

As Social Sales and Marketing Executive at the Hilton London Tower Bridge you will be responsible for performing the following tasks to the highest standards:

Social events

• Analyse local market trends and competitor activity to identify new business opportunity for social events and report on any new hotel developments.
• Participate in monthly CFMs (Commercial Focus Meetings) and contribute to commercial strategies, lead the marketing conversation and agenda, create action plan to grow social events market as well as maximise revenue opportunities for the hotel
• Develop and implement creative local marketing channels, including social media channels to promote the hotel event spaces as well as TwoRuba bar hire
• Prepare offers and contracts in accordance with current business
• Work within current business strategies and capitalise on potential opportunities
• Cooperate with other departments in the hotel to create an exceptional Guest experience and build strong, comprehensive sales programs
• Attend Sales events, as required
• Answer customer queries in a prompt and professional manner; build strong relationships with customers to fully understand their needs.
• Plan all social events which are taking place at the TwoRuba and prepare Banquet Event Orders for the Food and Beverage Operations Team. Ensure that all the information is accurate, confirmed and billing details documented and in line with the credit policy.
• Conduct Show rounds with clients in line with the Company policy.
• Support the Food & Beverage operations and room reservations team with information as required.
• Prepare relevant invoices & final bills and liaise with clients accordingly.
• Manage Group Masters post event to ensure full payment is received
• Manage & Maintain Administrative tasks on Delphi system

Marketing

Online responsibilities:

• To manage all on-line activities for the hotel (including F&B outlet micro-sites), also non-branded websites, ensuring all special promotions are loaded and available with the appropriate lead-in times and that all information is kept accurate and up to date, reflecting the image of each hotel.
• Ensure monthly checks are carried out on main external booking websites ensuring that all content is accurate, up to date and highlights the unique selling points of each hotel and current promotions.
• Ensure monthly checks are carried out on all Hilton Worldwide tools (ResMax, Salesweb, Starcite, Cvent, etc) ensuring each hotel content is relevant and up to date at all times.
• Ensure PIM pack of each hotel is relevant and up to date at all times.
• Liaise with Regional Marketing - joint marketing/promotional opportunities and ensure that the hotel complies with all agreed central and regional marketing activities that are relevant to the hotel commercial strategy
• Ensure all live Social Media pages for the hotel are up-to-date and that reviews and conversations are being followed and replied to, using assistance from the hotels’ Team when necessary.
• Build fruitful relationships with local venues and partners, reviewing event listings and including links to websites to advertise our bedroom rates.

Offline responsibilities:

• Work with the London regional marketing/eCom/Brand teams to ensure that the physical appearance of the hotel is as per Hilton brand standards, supported as appropriate by collateral and merchandising.
• To ensure strict compliance to brand standards in all artwork/graphic design/logos etc.
• To manage all aspects of print production, receipt and distribution with effective use of flyers, e-marketing, and all other forms of communication.
• To proof-read and vet all written materials for external customer use, ensuring a high quality is achieved, before submitting for final approval.
• Oversee the consistency of all hotel communication tools in terms of design, copy, colour and adherence to brand standards.

Other responsibilities

• Develop and maintain good working relationships with various levels of Hilton’s personnel including corporate and regional marketing, corporate brand, eCommerce, loyalty and partnerships teams
• Proactively develop and maintain effective working relationships with all external customers to include key members of the design and media agencies, partnerships and online marketing

What are we looking for?

A Social Sales and Marketing Executive serving Hilton brands is always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviours, skills, and values that follow:

• Positive “can do” attitude, attention to details, creativity and results oriented
• Commitment to delivering a high level of customer service
• Flexibility to respond to a range of different work situations
• Ability to work under pressure and under own initiative
• Strong organisational and administration skills
• Outstanding communication skills in all areas of writing, listening and speaking English as well as confident telephone manner
• Demonstrated ability to interact and communicate effectively with various levels of management using a variety of communication tools
• Proficiency in Microsoft Office applications
• Ability to influence others in key situations whilst maintaining positive relationships

It will be advantageous in this position if you demonstrate the following capabilities and advantages:

• Previous experience of working in a marketing role or another commercial role in the hotel industry
• Knowledge of hospitality and or events industry
• Passion for customer service and events
• Passion for sales and for achieving targets and objectives

What will it be like to work for Hilton?

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travellers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision “to fill the earth with the light and warmth of hospitality” unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!