Junior Performance Marketing Executive
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Junior Performance Marketing Executive UK
This exciting job opportunity is well-suited to a recent university graduate. It is a 24 month fixed term contract to work with HP.
As a Junior Performance Marketing Executive at HP, you will support the Performance Marketing Lead to deliver a leading performance marketing strategy in the UK. You will play a key role in supporting the full suite of performance marketing channels for the HP Digital Direct business; with a key focus on paid search, affiliate, paid social and display.
Oversee the day-to-day campaign planning, briefing and execution by working collaboratively with external agencies, internal colleagues, and external partners.
Collaborate with the performance marketing agency to execute a leading paid search strategy across multiple search engines.
Optimise the affiliate program by working with the affiliate network and maintain strong relationships with affiliate publishers.
Launch and manage paid social campaigns.
Identify new test and learn opportunities to drive incremental business growth for key strategic areas.
Utilise appropriate performance marketing channels to drive quality converting traffic to the website.
Analyse performance metrics and assist with optimising campaigns to achieve agreed KPIs & ROAS targets.
Share key insights and present regular performance updates to the wider team.
Essential Skills & Experience:
Knowledge of Microsoft Office (particularly Excel, PowerPoint and Outlook).
Data-driven thinking and comfortable interpreting and analysing data.
Excellent verbal and written communication skills.
High attention to detail required to approve and launch customer-facing ad copies and creatives.
Strong project management and time management required.
University graduate (or equivalent) with a marketing, digital or business-related degree.
Desirable Skills & Experience:
Some experience of using digital marketing and web analytics tools (i.e. Google Analytics, Google Data Studio, Google Ads or Microsoft Advertising).
Hands on performance marketing experience from an internship/placement.