Marketing Coordinator Hull 2023

Could you be our next marketing coordinator? We have a rare and exciting opportunity to join our creative, experienced and friendly marketing team.

You’ll have a passion for creating and implementing creative and engaging marketing campaigns to help give our students a voice, have the ability to create dynamic and engaging social media content and be looking to further your career in marketing and communications.

A little bit about us

Hull University Students’ Union is a Charity, with a large trading subsidiary; our primary purposes are:

• Advancement of education, promoting the interests and welfare of students during study and representing, supporting and advising students.
• Being the recognised representative channel between students and the University of Hull and other representative bodies.
• Providing social, cultural sporting, recreational activities, and forums for discussions and debate for the personal development of its students.

Our Trading Subsidiary provides a range of services for students including, a Supermarket, a pub, a nightclub, coffee and food outlets.

Our Values

• Inclusive: We actively support Equality and Diversity we adapt our services to reflect and meet the evolving needs of our members.
• Innovative – We look to the future seeking new opportunities, collaborations and partnerships; we are imaginative, creative and progressive
• Positive – We continually work to improve your Union, we are confident, optimistic and solution focused.
• Fun – We focus on making your time at University as enjoyable as possible.
• Supportive – We listen, look out for your best interests and make sure your voice is heard.

Responsibilities

Campaigns

Under the general direction of the Marketing and Communications Manager the main duties of the post are as follows:

• Working across the organisation to create and deliver creative engaging campaigns for a wide range of topics, such as Elections, Varisty, Black History Month, LGBQT+ History Month, Mental health awareness etc.
• Campaign planning
• Creating clear and concise design briefs
• Working collaboratively with colleagues about campaign requirements and objectives
• Connect with teams across the organisation to develop innovative ideas to promote initiatives, products, events or services.
• Responsible for project direction, organising client feedback and ensuring a successful outcome.
• Supporting the marketing team in daily administrative tasks
• Pro-actively work with students and student groups to find positive stories and create content for social media and press
• Pro-actively monitoring brand conversations within student and community audiences
• Assisting with market research such as online focus groups, survey response analysis and more.
• Develop content to support campaigns including copy writing (for print & digital), press releases, email sends and social media posts (including photography and video)

Social Media

• Create engaging Social Media Content for Facebook, Instagram, Twitter, You Tube and Tik Tok
• Social media scheduling for ongoing campaigns, creating engaging content while maintaining HUSU's tone of voice and brand guidelines
• Create social media campaigns and work with the team to manage overarching social media schedule

Newsletter

• Creating and collecting content for weekly Newsletter for students and staff
• Accurate copywriting

Reporting and Information Management

• Monitor the effectiveness of campaigns, writing accurate reports and project status notifications (including analytics reports)
• Complete projects to a specific schedule and within an agreed budget
• Source content for social channels and news stories from students, elected representatives and by attending cross campus activities/events
• Collecting performance data from campaigns and creating reports for the Marketing Manager

PR

• Working closely with the University on PR requests and support the President Team with media enquiries
• Coordinate media enquiries
• Maintain Media contact list

General Duties and Responsibilities

• Ensure confidentiality at all times in the handling and dissemination of information and data, and embedding and implementing GDPR across the workload
• Carry out all duties in line with HUSU's policies and in line with the organisation's values and strategic aims
• Ensure the Health and Safety policy and procedures are followed at all times.
• Carry out any other duties as may be required from time to time under the overall scope of the role

Person Specification

Essential

• Degree, A Level, GCSE level/equivalent
• 6 months to 1 year experience in a similar role
• Social Media Scheduling tools
• Proven experience working with in a marketing environment
• Creation and delivery of engaging campaigns
• Copy writing
• Experience of briefing requirements to designers
• A comprehensive working knowledge of Microsoft Office packages
• Knowledge of processes involved in carrying out marketing campaigns
• Have administration experience and evidence of high standard of written and verbal communication skills including spelling and grammar
• Strong attention to detail, well organised and able to deliver to strict deadlines
• Creativity
• Knowledge about Marketing and the importance that it plays within an organisation
• Ability to deal effectively with a diverse range of people and activities
• Evidence of strong interpersonal skills
• Self-motivated
• Resilience, when faced with set backs, can overcome obstacles

Desirable

• ​CIM qualification or training
• Knowledge of working within the charitable sector
• Knowledge of how to manage client expectations
• Experience of managing multiple clients
• Experience in ASAN, Sprout, SUMS
• Have experience of Illustrator, Photoshop and Indesign
• Experience of proof-reading documents for accuracy
• Experience of writing copy for a range of audiences
• Knowledge of education sector and student expectations
• Knowledge of student's union environment
• Photography
• Blog Writing
• Videography​

Benefits

• Generous annual leave 27 daysplus bank holidays and a further 3 statutory days (pro rata) to be taken between Christmas and New Year
• Health Cash Plan through BHSF
• Free Eye Test Vouchers
• On- site parking at minimal cost
• One day paid Volunteering day
• All staff event days
• Access to Headspace
• Discount in our SPAR shop,Wetherspoon Sanctuary and The Asylum plus opportunity for free tickets toevents.

We are committed to ensuring our workforce accurately reflects the diversity of the world we live in. We positively encourage applications from all individuals irrespective of gender, age, home country, ethnic background, sexuality, religious beliefs or disability.

All candidate will be treated equally and all appointments made on merit. Depending on the applications received we reserve the right to close the vacancy early.