Graduate Digital Marketing Executive Nutrition & Wellness Manchester 2024

THG is a fast-moving, global technology business that specialises in taking brands direct to consumers. Our world-class proprietary tech and infrastructure powers our extensive portfolio of beauty, nutrition and lifestyle brands and is now helping drive exponential growth of our clients’ brands globally.

We’re powered by a global team of over 7,000 ambitious people around the world. Our culture is fast-paced and entrepreneurial, it’s this DNA that has supported our incredible growth.

We’re always looking for individuals that can bring fresh and innovative thinking to THG, and play a part in driving the group forward on its exciting journey. So, if you’re ready to take the next big step in your career, challenge yourself every day and evolve with the world around you, THG is ready for you.

THG Nutrition & Wellness

THG Nutrition & Wellness is home to some of the best loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, its family of brands, Myvegan, Myvitamins, Command, MP Activewear and MyPRO, plus Exante Diet.

We want to be the world's most empowering health movement, championing everyone to live healthier, more active lives. Our brands and people exist to break boundaries, to power and empower those who want more. We break conventions, we’re a force for good, and we keep it real. These are the values that drive us through every day.

Everything we do is done in-house, from manufacturing and new product development to content creation, e-commerce, marketing and logistics. This means we’re perfectly positioned to deliver to our vision and keep our place at the top of a fast-moving, global industry.

It's an incredibly exciting time to join the team, and we’re always looking for talented people who share our vision and values to drive our Nutrition & Wellness movement forward.

Our 12-Month Development Programme

Throughout our 12-M programme, you’ll have access to a series of learning opportunities that will help to propel your career further, faster. The programme will consist of series of courses that have been designed to accelerate your career, giving you access to the knowledge, skills, and behaviours for success at THG. Each course will include a number of workshops, team takeovers, and engagement initiatives.

About the Role

We are looking for the next generation of Marketing leaders in the Wellbeing industry. In this role you will partner with some of the Senior leaders in THG's Wellbeing division, working on the Myprotein site.

The successful candidate will be a proactive, creative and hardworking individual who’s passionate about sports and nutrition. They will be an excellent communicator with the ability to build solid relationships both internally and externally, as well as having strong negotiation and organisational skills.

As a Graduate Digital Marketing Executive you will join one of the below channels:

Influencer Marketing

You'll manage the end-to-end relationship with our influencers, from initial outreach and budgets, to campaign performance and global strategy. Main duties include:

• Research and identification of suitable influencers across Nutrition & Wellness
• Complete end-to-end relationship management with influencers, from initial outreach emails to processing payments
• Input into creative campaign ideas and strategies to build global brand awareness

Paid Media Marketing

 Broken up into Paid Social, Programmatic Display/Youtube & Paid Search:

Paid Social is a method of displaying advertisements or sponsored marketing messages on popular social media platforms and using these platforms to target specific audiences. The Paid Social team will have exposure to, and work across popular channels such as Facebook, Instagram, Snapchat, Pinterest and TikTok.

Main duties include:

• To build new campaigns across multiple Paid Social ad-platforms, including Facebook & Instagram as priority platforms
• Use data driven insights to quickly iterate and methodically improve results day on day, week on week, and month on month
• Specifics of account management and optimisation include audience reviews to ensure relevance and minimal overlap, creative reviews to ensure high quality creative & suitability to targeted audiences

Paid Search allows brands the chance to advertise within the listings of a search engine by paying either each time an ad is clicked (PPC). You will be responsible for the day to day operations and running of the paid search accounts across primarily Google ads and Microsoft ads. Main duties include:

• Day-to-day optimisations of text ad and shopping ad activity
• Making changes and improvements to product feeds
• Updating promotions based on in-house promotional calendars

Programmatic Display/YouTube allows brands the chance to advertise visual ads to raise awareness of their brand/products to a wide berth of users who have demonstrated an interest in their product/brand or who are the right fit demographically for the brand. This will be across products such as YouTube, Google Display Network, SkyTV & Amazon Display. Main duties include:

• Audience strategy & creative suggestions
• Ensuring brand protection by adhering to campaign best practices
• Helping to demonstrate brand uplift & consumer engagement through the use of brand lift studies & cross-channel data insights

CRM (Customer Relationship Marketing)

You’ll manage THG’s interactions with customers and potential customers via email, WhatsApp, SMS, and loyalty schemes. Main duties include:

• Day-to-day management of CRM Campaigns including taking a brief, to production and delivery of selected campaigns
• Develop a testing strategy to identify how to get optimum email results
• You will work with the CRM team to implement a dynamic and personalised email strategy that will look to engage customers across varying stages of the journey

Skills & Requirements

• Top level graduate, looking to start work after graduation in Summer 2024
• Commercially astute, ambitious and highly intelligent individuals who are hungry for success and genuine responsibility
• An excellent communicator with the ability to build solid relationships both internally and externally
• Strong passion for Digital Marketing, as well as good organisational skills
• Knowledge of both current and emerging global platforms including but not limited to Instagram, Facebook, YouTube, TikTok etc.
• A proactive self-starter with a problem-solving attitude and the ability to meet deadlines

THG Benefits

• Competitive salary
• Commitment to Continued Learning and Development Through our Bespoke L&D Offering
• Working at Top 25 Sunday Times Large Companies to Work for 2021 rated business
• Access to On-Site Doctor, Physio, Gym and Staff Shop
• Enhanced Maternity and Paternity Policy
• Exclusive Discounts off THG Brands
• Many More...

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability. THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.