Developing the next generation of marketing leaders in a data-driven world
With the rise of digital technologies, social media and a rapidly changing business environment, organisations need to be able to adapt their marketing strategies quickly and effectively to remain competitive. Ranked #6 in the world (QS Business Master's Rankings 2025: Marketing), our full-time MSc Strategic Marketing will teach you the fundamental marketing concepts needed to navigate this ever-evolving digital landscape with opportunities to apply your learning through a Strategic Marketing Consulting Project, Work Placement, Case Study or Independent Research Project.
Drawing on our world-class marketing faculty and thought-leaders in strategy, entrepreneurship and technology, our MSc Strategic Marketing provides a uniquely Imperial College view — one where marketing fundamentals intersect with the latest in technology and innovation, and where marketing science is blended with data-driven decision-making for business.
With 93% of graduates employed within six months of graduation (class of 2023), our MSc Strategic Marketing programme will ensure you are equipped with the skills to stand out in a competitive job market. Upon graduation, you will have the credentials to work in a variety of sectors in roles such as a brand manager, business development manager, product manager, account executive, or digital strategist.