An applied online strategic marketing programme to drive rapid career growth
In our fast-paced, data-centric world, possessing specialist digital and strategic marketing skills is more than a trend - it's a necessity across all sectors. Seize the opportunity to elevate your career and stay at the forefront of this rapidly evolving industry with our online, part-time MSc Strategic Marketing programme (modelled on our on-campus programme, ranked #4 in the world by the QS Business Master's Rankings 2024). Delivered via The Hub, our bespoke virtual learning environment, this online programme offers a structured learning journey to guide you through each module alongside your classmates.
Drawing on the collective expertise of our distinguished faculty members, the programme is highly interdisciplinary, combining disciplines such as technology, analytics, and innovation to challenge traditional thinking. You will examine strategic marketing fundamentals, explore a range of topics in advanced strategic marketing and strategy, and understand the critical role of technology as a marketing challenge and opportunity. Through experiential projects, you will have the opportunity to apply your learning within your current organisation or act as a consultant for another business, showcasing your leadership, managerial and strategic marketing skills in a highly applied context.