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Initiative is different to other media agencies. We are not trapped by a legacy structure primarily centred on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients. We’re not the biggest agency in town. So rather than outsize our competitors we must outsmart them. That’s why we’ve built the strongest strategic capability of any agency in the market. Core to this strategic capability is an obsession with culture and how brands can pivot from brand advertising (which is forgettable) to cultural branding (which is highly memorable). Our new world model is comprised of four central “craft centres” – Client Advice and Management, Strategy, Communications Design and Partnerships.
The Role
We are growing our team of experts and are looking for a talented Associate, Communications Designer to work across a huge selection of diverse and game changing clients. This is an entry level position within Initiative requiring an eager, proactive and energetic person who is interested in beginning a career in media.
Job Responsibilities
- Contributor to impactful communications plan development to meet client needs and deliver the communications idea
- Provide accurate and timely communications planning inputs in support of the Communications Design process
- Provide timely responses to adhoc client requests as required Take ownership of the client facing portal – ensuring content meets client needs
- Provide communications, audience intelligence and data inputs through the application of syndicated and proprietary systems for communications design, goal setting, and decision making
- Accurately load and maintain planning details within agency financial systems
- Support the Communications Design Managers and Directors in researching Communications Design relevant innovations, audience trends & Partnerships opportunities with the ability to provide the Strategy team with actionable insights
- Implementation of digital campaigns (campaign trafficking)
- Contribute to reporting and analysis of digital campaigns
- Contribute to team wide ideation sessions in conjunction with the Strategy team and relevant Specialty Business Units to generate creative & compelling connections ideas
- Participation in new business as required
- Client
- Able to research and generate key media inputs for best in class communications planning solutions that propel the communications idea
- Internal
- Able to deploy tools and techniques to deliver best in class communications planning outcomes across Owned Earned Shared Paid
- Contribute to media planning process ensuring accuracy of information
- Able to produce reports and intelligence related to the planning process to improve decision making
- Commercial
- Contributor to client KPI delivery through the provision of best practice, timely, accurate planning information and intelligence
Requirements
- Bachelor’s degree or equivalent work experience
- Ability to drive projects from conception to completion
- Strong written, verbal communication, negotiation, and presentation skills
- Ability to effectively multi-task
- Great time management skills
- Eager for a career in the industry
- High-level of proficiency in Microsoft Word, PowerPoint, and Excel
- Have a strong eye for detail
- Experience working in a team
What you can expect from us
We guarantee that your career with us will be varied and exciting. Every day in this fast paced environment presents a different challenge and if you work smart and are the best at what you do, your time here will produce endless possibilities for your future.
You will get our support in developing your skills at every step of your career journey with us. Your manager will help you create a tailored career path and through our in-house experts, and online performance management and learning and development tool, you will have access to a wide range of internal and external courses. In addition to this there are always plenty of internal sessions on the latest developments in the industry, e-learning courses, bite-size learning sessions and on the job training and development.
We aim to provide all of our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency both in the UK and globally.
When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So we also offer a range of benefits:
- 25 days annual leave. In addition to your annual holiday entitlement, the office usually closes between Christmas & New Year
- Additional holiday for long service
- Group Income Protection (after 2 years’ service)
- Life Assurance
- Private Medical Insurance or Health Cash Plan (dependent on level)
- Group Personal Pension Plan with matched contributions from 3-6%
- Core Hours (Mon-Thurs, flexible start/finish times)
- Early finish Fridays
- Generous Maternity & Paternity Pay
- Wellbeing programme, including subsidised monthly massages
- Paid time off for Volunteering
- Independent mortgage advice
- Financial education
- Employee Assistance Programme
- Free breakfast
- Free eye tests
- Regular Bar Night
- Retail discounts
- Flexible benefits including Dental, Travel insurance, Ride2Work, GymFlex and many more!
