Graduate Communications Executive 2022
We were founded by Interpublic Group (NYSE: IPG) in 2007 to manage all of its global media-related assets. Today that means we manage and invest $37 billion in global media on the behalf of our clients, employ over 7,500 diverse and daring marketing communication specialists worldwide and operate our company businesses in more than 127 countries. An organization that is comprised of the same type of person invariably results in the same old type of thinking.
This is not how we operate. IPG Mediabrands is a fast-paced, risk-taking, close-knit environment where ideas come from everywhere at every level. We believe that diversity of background, talent, skillset and mindset creates a flourishing environment for new thinking and ideas. We grow and evolve every day through not only our interactions with our clients and our partners, but also through learning from and listening to the amazing people within our own organization.
The role
You will perform a varied role in supporting the Comms Manager and Comms Planner in the planning and delivery of strategic campaigns across the UK market. This will span a variety of tasks from audience understanding, campaign execution all the way to finance and administration duties.
The role is ideal for someone who is eager to get into the world of media and learn everything about traditional and digital communications from the ground up.
Key responsibilities
- Support in the development and delivery of media planning and thought leadership for each brand.
- Integrate & collaborate with the different business units within IPG, such as Reprise and Matterkind to ensure day-to-day activity is running smoothly.
- Assist with the planning and execution of campaigns across the UK and collaborate with regional agency teams in various markets to deliver campaigns to strict deadlines.
- Deliver campaign learnings and assist in the preparation of competitive insight where relevant.
- Help the Comms Manager to test ideas and scale across campaigns where relevant.
- Demonstrate an understanding of the media landscape
- Follow processes and procedures put in place for effective setup and delivery of campaigns, performance reports and finance reconciliations to meet client expectations.
- Contribute to overall account and campaign management including:
- Audience insight
- Brief internal SBUs where relevant
- Manage financial management and client approvals/purchase orders
- Support in campaign setups and ongoing maintenance, communicating any trends or issues at the first opportunity
- Measurement and the collection of data
- Maintain overall reporting and post campaign evaluation process for key brands
- Facilitating econometric data collection
- Perform quality control on all key client output and curate presentations
- Form a good understanding of each client and the nuances they may face working in the UK market
- Contribute and work to develop agency client communications and newsletters
About you
- Someone who is passionate about media and the role an agency can play in the evolving communications mix
- Have a genuine interest in the digital works, big data, future trends and what's next
- Highly personable with a collaborative spirit, someone who thrives in, and helps create a positive and powerful team dynamic
- Enthusiastic and pro-active, always looking to make a positive contribution and get involved
- Highly ambitious with a thirst for continual learning and improvement
- Excellent verbal and written communication skills