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We were founded by Interpublic Group (NYSE: IPG) in 2007 to manage all of its global media-related assets. Today that means we manage and invest $37 billion in global media on the behalf of our clients, employ over 7,500 diverse and daring marketing communication specialists worldwide and operate our company businesses in more than 127 countries. An organization that is comprised of the same type of person invariably results in the same old type of thinking.
This is not how we operate. IPG Mediabrands is a fast-paced, risk-taking, close-knit environment where ideas come from everywhere at every level. We believe that diversity of background, talent, skillset and mindset creates a flourishing environment for new thinking and ideas. We grow and evolve every day through not only our interactions with our clients and our partners, but also through learning from and listening to the amazing people within our own organization.
The role
This role will work very closely with Account Directors, Head of PPC as well as key senior client members and junior members of the PPC team.
The Account Executive will report directly to the Account Director with a dotted reporting line to the Account Manager. You will be responsible for the general delivery of your assignments and support for the overall PPC team. The role will involve developing a full understanding of search engine marketing, assisting the team in the building and optimization of campaigns, using both analytical and creative skills to fulfil a broad range of projects.
Key responsibilities
SEM Expertise
- Develop a solid PPC knowledge by attending training, obtaining relevant qualifications and keeping up to date with industry news and developments
- Develop a full working knowledge of all reporting and tracking tools as well as Excel and PowerPoint
- Contribute in developing new products and ways of working that improve SEM results
Search Campaign / Project Management
- Fulfil relevant daily, weekly, monthly and quarterly tasks, ensuring that all campaigns are executed to plan and meet the targets
- Work with your Account Manager / Account Director to ensure that:
- campaigns / project timelines, cost estimates, schedules and forecasts are accurately developed and adhered to
- campaigns are set up and optimised in the correct way, according to brief and Search Best Practice
- campaigns are monitored daily and hit relevant targets
- creating reports accurately and developing presentations to the highest level of quality and integrity
- Help in preparing performance review presentations
- Provide regular results analysis, reporting and recommendations
- Update SEM Budget Sheet on a daily, weekly and monthly basis
- Under the guidance of your manager, develop and distribute accurate contact reports from meetings and conversations within 24 hours
- Coordinate and distribute regular status reports Complete timesheets on a regular, minimum weekly basis
- Meet commitments and complete tasks as agreed and within agreed timeframes
- Keep clients and account team updated on the status of account activities
- Have input in developing short and long term search strategies for the client Innovation & Initiative
- Contribute to the improvement of reporting, including testing and developing features and functionality in Excel and other related software
- Assist in the development and streamlining of processes involved in data capture, automated reporting and quality assurance
- Use your personal passion and creativity to help develop intelligent, innovative and effective ideas and process improvements for your projects/tasks
- Contribute your own ideas and opinions on your client’s business, how we work, and the industry we’re in; establish a presence in the agency; have a voice in meetings
- Work with an attitude of “it’s up to me to make it happen”
About you
You are a go-getter, happy to roll up your sleeves and chip in to get the job done. You thrive in a team environment but also are independent and motivated to get on with it. You are analytical with a creative twist and love more than anything to put your hands up to contribute your ideas on a regular basis. You possess excellent numeracy, written and oral communications skills. You must be excited by the digital landscape and want to drive performance for clients, whilst learning the technical setup that underpins a successful campaign, with analytical skills and attention to detail that can be used to help build and manage campaigns. An interest in advanced data management and software would also be beneficial.
