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The Brand Health Tracking team at Ipsos are dedicated to helping clients understand how and where to focus to enhance the equity of their brands and drive growth for the business.
Our research covers a range of areas, including campaign evaluation, optimisation and brand equity measurement, and provides clients (both in the UK and globally) the information they need to make their brand positioning and activation more efficient and effective at engaging key target audiences.
You will be able to answer key questions, like: ‘How effective is the brand strategy in driving acquisition of new customers?’, ‘Are the brand communications resonating with the target audience and having the desired impact on the brand?’, ‘How is the media mix contributing to effective marketing?’.
What will I be doing?
As a Graduate Research Executive, you’ll be encouraged to take responsibility from the outset - thrown straight into working on live projects for some of the most well-known dynamic brands.
Your key daily responsibilities will be to support quantitative research studies from start to finish, including:
- Supporting the team in writing questionnaires and checking they are scripted correctly
- Managing and overseeing fieldwork including data processing and sample quality control
- Checking tables and overall data quality
- Helping prepare presentations for clients, thinking about how we can build insightful narratives from our datasets and deliver our conclusions in a visually engaging way
- Acting as a key point of contact with suppliers and internal stakeholders (for example, our Data Processing and Data Science teams, Finance, fieldwork, online scripters, coders, etc.)
- Engaging directly with clients on relevant areas
What do I need to bring with me?
- A natural curiosity about the world we live in and an intrigue for human behaviour
- A passion for advertising and brand strategy
- A natural drive to not just deliver facts, but to interpret those into the “so what” and the “now what”
- Experience of working with or an ambition to work with quantitative data
- Exceptional attention to detail and a meticulous approach to working with data
- Effective communication skills, both written and oral
- Strong organisational skills as well as the ability to multi-task and work towards multiple deadlines
Along with
The unrestricted right to work in the UK
What is in it for me?
Our Generation Ipsos programme provides a comprehensive foundation in research and how it’s practically applied in a commercial environment. You’ll be trained in client management, project and operational management, equipping you to partner with researchers, Project Management colleagues and other teams to deliver excellence for our clients, . You’ll learn through real life, hands-on experience, webinars, seminars and specialist workshops.
We’ll provide you with dedicated training designed to achieve the industry recognised Market Research Society (MRS) Advanced Certificate accreditation. Networking is a key skill, so we have Early Careers events with other Graduates, Placement Students, and Interns across the company.
Having a flexible working culture where we support our colleagues and celebrate our successes is important to us. We invest our time in you and you’ll benefit from working alongside our expert teams.
Your manager will help you set goals to achieve your personal objectives throughout the year and help you exceed these.
And the fun stuff
- 25 days’ holiday which increases over time to 30 days, plus an extra day for your birthday
- Annual summer and All Staff events
- Team socials, including Christmas parties
- Season ticket loan
- Future talent loan - an optional and interest-free loan of up to £1000 to help with any unexpected costs, so you can focus on having a great start to your career
- A huge variety of benefits e.g. pension contributions, income protection, winter flu jabs, eye care vouchers, online and high street discounts
- Opportunity to participate in and benefit from participation in our multiple Diversity and Inclusion Belong groups, which bring together people with shared identities and interests to ensure that their voices are heard through the company and that Ipsos can continue to carry out research that is most representative of the UK and wider world today.
Please note, we are looking for candidates to start ASAP in this role.
We are committed to equality, treating people fairly, promoting a positive and inclusive working environment and ensuring we have diversity of people and views. We recognise that this is important for our business success - a more diverse workforce will enable us to better reflect and understand the world we research and ultimately deliver better research and insight to our clients.
