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    1. Home
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    4. Digital Marketing Executive Skelmersdale 2023
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    Provide support to the Marketing Team with a main focus on digital marketing including managing social medial platforms, providing website support, optimising campaign performance and maximising company’s online presence

    Key responsibilities

    • Create and promote compelling content ensuring brand consistency for social media platforms with special focus on LinkedIn
    • Monitor and analyse campaign performance using analytics programs including Semrush, Google Analytics, and social media analytics features to analyse channels, draw conclusions and provide recommendations for continues improvement
    • Generate ideas for and write content for a variety of purposes including web pages, brochures, and news articles
    • Manage social media channels and maintain a calendar of regular content
    • Support the marketing team with ad hoc design for web and on platforms such as Canva, Photoshop, and WordPress.
    • Assist in management of a PPC advertising including keyword lists, bidding, and advert creation
    • Engage in effective collaboration and coordination with both external and internal teams to promote progress and growth of the business
    • Prospect for additional and improved data via social media, industry news etc.

    This list is not exhaustive and the successful position holder may be required to carry out any task which the Company might reasonably require you to do.

    Skills, experience and qualifications

    • Previous experience as Digital Marketing Executive or similar role
    • Experience with content creation
    • Social Media Management
    • B2B Experience (desirable)
    • Design experience (desirable)
    • Strong IT Skills- Excel/Word/Forms/Outlook/PowerPoint
    • Knowledge of digital marketing tools and platforms such as Semrush, Google Analytics, Canva
    • Social media best practice for content marketing
    • Design Principles
    • PPC advertising (desirable)
    • Full UK Driving Licence (desirable)
    • Degree or equivalent experience in Marketing or Communications (desirable)

    Successful candidate will be required to undergo a basic Disclosure and Barring Services (DBS) Check.