Molton Brown Junior Brand Manager

In this role as a Junior Brand Manager for the Molton Brown team, you will be responsible for the successful execution of the integrated Marketing and PR strategies in support of profitable growth for the UK & Ireland market.This role will assist its manager and play a pivotal role in driving an annual program of agreed Marketing and PR activities designed to drive awareness and customer acquisition, while ensuring sustainable business growth and protecting brand's luxury positioning.

What you will do:

• Leveraging the global product and marketing calendars, work with the department to plan and execute the PR and Media campaign calendars for UK & Ireland, to drive awareness, footfall and conversion within Molton Brown retail environments.
• Take active participation in defining and executing the PR plans across all launches.
• Support brand objectives on strategic Blockbuster campaigns, as well as on tactical Secondary launches through the execution of distinctive PR events and outreach plans by the agency, to ensure outstanding editorial coverage that supports the brand proposition across all media types.
• Execute Industry PR plans to elevate brand profile.
• Own day to day relationship with the PR agency.
• Own the execution of PR events, Creative mailer (driving brainstorms), PR materials briefing & development, manage PR stock send-out, etc. all year round.
• Work hand in hand with internal Digital team to align on Influencer strategies.
• Evaluate each action against KPIs and report back.
• Work hand in hand with manager to develop Media campaigns in line with brand positioning as well as audience targeting strategy.
• Execute and implement the Media campaigns (incl. events), in support of key campaigns or evergreen brand positioning.
• Evaluate each action against KPIs and report back.
• Effectively execute strong tactical communication plans in support of trade and footfall objectives.
• Inclusive but not limited to: Shopping centers & outlets on-going communications, media plans in support of store refits and trade plans, etc.
• Responsible for the execution of brand elevating activities, such as Awards strategy definition and execution, National brand partnerships execution, local brand partnerships validation, etc.
• Report back on competitors activity.
• Manage day to day budget tracking. Report back in timely manner and make recommendations in line with objectives by campaign.

What you will need:

• Education to degree level
• PR and Marketing experience, preferably in the Beauty industry
• Travel within UK and ROI possible
• Consumer obsessed. Passionate about Beauty products, brands and retailing
• Excellent analytical, communication and presentation skills. Highly organised with strong attention to detail
• Proactive with a high level of initiative and a clear focus on delivering tangible results
• Commercially minded
• A team player, collaborative in nature
• Diplomacy and cultural sensitivity
• Highly creative. Thinks outside the box
• Demonstrable strong affinity with the Molton Brown brand and the luxury beauty world
• Flexible and adaptable. Thrives on fast paced multi-channel retailing

Who we are:

Founded in Japan in 1887, Kao is passionate about making a difference in people's lives with our high quality products and services that make the life of our consumers and customers more beautiful. In the region Europe, Middle East, Africa (EMEA) Kao focuses on premium beauty brands across three distinct sectors: Kao Salon Division, Premium Mass and our London based boutique brand Molton Brown.

How we work:

Having been selected among the World's Most Ethical Companies for 13 consecutive years, we are a company with a purpose and strong corporate values. We never compromise on quality and craft our products with care for the consumer and the environment. At Kao, each employee can actively shape their job and their career. We work collaboratively to achieve our common goals, always aiming to deliver the best for our customers.

What we offer:

A friendly and flexible work environment with competitive salaries, benefits package, ongoing development and the opportunity to enhance your skills and deliver tangible results. At Kao your voice will be heard. Your opinion really counts. We believe that change comes from taking opportunities into your own hands, so we value and reward entrepreneurial thinking and innovation.

Hiring Process:

Kao embraces the diversity and the individual personalities of its people because we believe it is diversity that makes us strong. This is why we welcome applications from all areas of the global community.