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  1. Home
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  4. Marketing Internship London 2024
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Layered Reality is seeking an energetic and passionate marketing intern to ultimately support and be a key part of the talented marketing team.

This busy role offers an excellent opportunity for individuals interested in gaining hands-on experience in marketing within the immersive entertainment industry. The successful candidate will support the team on a wide variety of marketing activities from liaising with our venues on internal and external branding.

Working with our partners on planning and creation of assets, including the design and production. Writing customer facing emails, compiling competitor analysis, involvement in planning marketing campaigns and production / briefing of creative assets to working with our media agency and ticket partner, in addition to general admin support for the wider team.

About Layered Reality

Layered Reality was founded in 2017 by Andrew McGuinness. It started with the idea of using the latest digital, theatrical, and physical techniques to transport experience seekers into another world. The first experience, SOMNAI, launched in London in March 2018 to widespread praise for its innovation. It is now featured in Digital Catapult's Immersive Hall of Fame. Since then, Layered Reality has won multiple awards.

Jeff Wayne's The War of the Worlds: The Immersive Experience received the prestigious 2020 THEA Award for Innovation, described by the Evening Standard as 'the Oscars of the industry', as well as the award for Best Innovation at the British Youth Travel Awards in 2019. Gunpowder Plot is the latest experience from Layered Reality, in partnership with Historic Royal Palaces. In 2021 it was the recipient of the Epic Megagrant by Fortnite developers, Epic Games. It has also been named one of the 'absolute best things to do around the world in 2022' by Time Out.

Layered Reality is the unique method we use to build our experiences using three ‘layers’ of multimedia. Combining the latest digital technology (Virtual Reality, projection mapping and volumetric holograms) together with live theatre (live actors, movie-scale sets, and special effects) plus real physical sensations (touch, temperature, smell, sound and music, physical movement and taste) to create a unique immersive experience that is truly memorable.

Scope & responsibilities

  • Assisting in Campaign Development
    • Collaborate with the marketing team to brainstorm, plan, and execute marketing campaigns. This could include brainstorming sessions, researching trends, and contributing creative ideas.
  • Content Creation
    • Assist in creating content for various marketing channels including social media, emails, and website content. This might involve writing copy, briefing external agencies ensuring consistency in branding and messaging.
  • Social Media
    • Support with company's social media accounts by scheduling posts, engaging with followers, monitoring comments and messages, and analysing social media metrics to identify trends and opportunities for improvement.
  • Market Research
    • Conduct research on target audiences, competitors, and industry trends to inform marketing strategies and campaigns. This could involve analysing data, compiling reports, and presenting findings to the team.
  • Event Support
    • Assist in planning and coordinating events and activations related to immersive experiences, such as product launches, pop-up events, or promotional campaigns. This might include logistics coordination, vendor management, and on-site support.
  • Email Marketing
    • Support the creation and execution of email marketing campaigns, including crafting compelling email copy, designing templates, segmenting email lists, and analysing campaign performance.
  • Analytics and Reporting
    • Help monitor and analyse marketing campaign performance using tools like Google Analytics, social media analytics platforms, and email marketing software. Summarise findings and prepare reports to share insights with the team.
  • Collaboration and Team Support
    • Work closely with other members of the marketing team as well as cross-functional teams such as operations, PR, venue teams and guest services to ensure alignment and support marketing initiatives. Support team with partner driven activity including ticketing and venue partners.
  • Administrative Tasks
    • Provide general administrative support to the marketing team, such as organising files, lead on project management tools, scheduling meetings, responding to inquiries, supporting line manager on finance reconciliation and budget planning.
  • Learning and Development
    • Take advantage of opportunities for learning and professional development by actively seeking feedback, participating in training sessions, and staying up-to-date with industry trends and best practices in marketing.

Desired attributes

  • Currently enrolled in a Bachelor's or Master's degree program in Marketing, Communications, or a related field.
  • Strong written and verbal communication skills, with a keen eye for detail and an ability to convey messages effectively.
  • Creative thinker with a passion for storytelling and an interest in immersive entertainment and experiential marketing.
  • Familiarity with social media platforms such as Facebook, Instagram, Twitter, and TikTok, and a willingness to stay up-to-date on emerging trends.
  • Proficiency in graphic design tools such as Adobe Photoshop, Illustrator, or Canva is a plus but not essential
  • Highly organised with the ability to multitask and prioritise tasks in a fast-paced environment.
  • A proactive attitude and willingness to learn, with a strong desire to contribute to the success of our marketing initiatives.
  • Strong Microsoft Office skills

Benefits

  • Chance to be part of an exciting fast-paced, multi-award-winning, growth oriented entertainment company.
  • Fun working environment.
  • Company social events.
  • Discounted food, drinks & theatre tickets.
  • A day off for your LR birthday.
  • 23 days holiday plus Bank Holidays.
  • Hybrid flexible working (3 days in office, 2 WFH).

Diversity & inclusion

At Layered Reality, we embrace the power of diversity because we believe that our differences are what make us strong. We recognise that each team member brings a unique perspective, background, and set of experiences to our company.

Just as every immersive experience we create is a blend of different elements, we know that a diverse team is essential for crafting unforgettable memories. Inclusion is at the heart of our values because we understand that to truly connect with our guests, we must first connect with each other. Join us in celebrating diversity and inclusion as we embark on a journey to create immersive entertainment that resonates with every individual.

Application process

To apply for this exciting opportunity, please submit an up-to-date CV along with a Covering Letter that outlines what you can bring to the role and why you would like to work for Layered Reality. We look forward to receiving your application!