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  4. Copy and Content Marketing Executive London 2024
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We are looking for a driven individual to join our brand team. They will be responsible for crafting brilliant marketing copy that will grab the attention of busy lawyers and tax professionals and nudge them into the sales funnel. They will write copy that helps tell the LexisNexis story and drive change in the legal industry using the latest insights from the legal industry

About the role

The remit is wide. It will include responding to briefs from the wider marketing team for punchy marketing emails. It will require the delicate editing of sales-people copy and also some end-to-end campaign writing for thought leadership campaigns. .

Responsibilities

  • Responding to copywriting requests from the marketing team (legal and tax) and the wider LexisNexis business, meeting agreed SLAs
  • Building templates and processes, possibly using Generative AI, that can bring a standardised approach to copy - maximising impact with lower effort
  • Testing of copy, language and styles to share a data-led understanding of what has greatest impact.
  • Tracking the success of copy (particularly emails) regularly reviewing and reporting back
  • Supporting with the writing of thought leadership reports, blogs, social and campaign copy.
  • Researching and share the latest marketing insight on impactful copy

Requirements

  • Demonstrate experience in marketing communication
  • Demonstrate marketing writing skills and excellent verbal communication
  • Demosntrate ability to investigate target audiences, pain points and motivations and then create content copy that engages, informs and motivates
  • Have good analytical skills and able to use data-driven thinking to optimise marketing performance
  • Enjoy taking ownership for projects and initiatives and also thrive when collaborating with teams to achieve goals

Work in a way that works for you

We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.

  • Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive

Working for you

We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:

  • Generous holiday allowance with the option to buy additional days
  • Health screening, eye care vouchers and private medical benefits
  • Wellbeing programs
  • Life assurance
  • Access to a competitive contributory pension scheme
  • Save As You Earn share option scheme
  • Travel Season ticket loan
  • Electric Vehicle Scheme
  • Optional Dental Insurance
  • Maternity, paternity and shared parental leave
  • Employee Assistance Programme
  • - Access to emergency care for both the elderly and children
  • - RECARES days, giving you time to support the charities and causes that matter to you
  • - Access to employee resource groups with dedicated time to volunteer
  • - Access to extensive learning and development resources
  • - Access to employee discounts scheme via Perks at Work