An exciting role within the Tiffany E-commerce Team, the E-commerce Intern holds a pivotal role in enhancing conversion and retention rates across the EMEA websites. The E-commerce Intern will support our E-commerce Content Manager and E-commerce Content Specialist in managing and executing digital content, including online merchandising, for campaigns and day-to-day activities across our nine websites, which operate on two different platforms. The ideal candidate will be creative, detail-oriented, and possess a strong passion for digital marketing and e-commerce.
The E-commerce Intern is a dynamic and attentive individual who is adept at relationship building with internal and external clients, and a strong, decisive team player that locally builds a climate of service excellence by maximizing the performance of their area. The E-commerce Intern is a loyal ambassador of the Tiffany brand and will align with the Tiffany Global Service Philosophy to:
- Create a connection between internal and external customers to the Tiffany & Co. brand
- Build trust and credibility
- Exceed expectations
- Honour the Tiffany legacy
Key accountabilities
Content
- Collaborate closely with the E-commerce Content Manager and E-commerce Content Specialist to provide support for content strategy and execution.
- Develop proficiency in the two Content Management Systems to facilitate content management and troubleshooting.
- Coordinate with the E-commerce Content Specialist to construct and schedule campaigns, ensuring alignment with the Global Marketing Calendar across all websites.
- Uphold content standards by ensuring high quality, adherence to brand guidelines, and alignment with target audience preferences.
- Assist the E-commerce Content Specialist in optimising website content to improve sales and conversion rate.
- Conduct routine audits of website content to rectify errors, inconsistencies, and outdated information.
- Assist with Digital Marketing translations coordination.
- Collaborate closely with E-commerce Specialists to provide strategic insights on website content, jointly overseeing all aspects of content operations.
Merchandising
- Ensure proper categorisation and merchandising of product categories across all 9 EMEA websites.
- Drive sales through effective management of key SKUs and collections on the e-commerce platform.
- Ensure all products featured in web/digital marketing campaigns and emails are available and in stock, promptly flagging any issues to the relevant team.
- Monitor new product launches across nine websites and report any issues to the relevant team.
- Support the E-commerce Specialists with weekly and monthly reports and any ad hoc requests.
- Work closely with E-Commerce Specialists to provide strategic insights on visual merchandising, jointly overseeing all aspects of merchandising operations.
Site functionality
- Monitor functionality of EMEA sites daily, promptly reporting any issues to the E-commerce Director.
- Ensure continuous optimization of the website across all customer touchpoints.
- Assist E-Commerce Specialist with implementation of product recommendations.
Contacts
- Collaborate closely with various Tiffany & Co. departments, particularly the Marketing and E-Commerce teams in NY, Regional Merchandising teams, and the Distribution Centre. Ensure alignment of E-Commerce activities with established processes, procedures, and regional strategies, goals, and objectives.
- Demonstrate the ability to work independently while also being a dedicated team player. Foster mutual respect and support from colleagues across the global business.
- Contribute actively to the overarching mission of the department, striving to enhance its effectiveness and success.
Expertise
- Monitor competitor activity closely, remaining vigilant to identify opportunities for growth to maintain Tiffany & Co.'s competitive edge.
- Maintain a high level of knowledge of E-Commerce, digital, and analytics related activity and stay informed about industry developments and innovations.
Required qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Strong interest in digital and e-commerce trends and best practices.
- Understanding of the retail market and familiarity with luxury.
- Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint).
- Understanding of e-commerce KPIs and how they relate to sales performance.
- Ability to multitask and manage time effectively in a fast-paced environment.
- Self-motivated with a proactive attitude and the ability to work independently and as part of a team.
- Commercially minded and extremely driven.
Preferred qualification
- Knowledge of any German, Italian, Spanish or French is a plus.
- Basic knowledge of HTML/CSS.
- Experience of using Content Management Systems (Adobe Experience Manager and/or Salesforce).
- Experience of using Product Management Systems (Salesforce, Algolia, Akeneo).
- Experience of using analytical tools e.g. (Google Analytics, Content Square).