Applications for this job are now closed
This role is a great opportunity for an enthusiastic individual to become involved in all aspects of GWP's B2B marketing activity. Whilst there is a strong focus on content creation/copywriting and digital marketing, this varied role allows you the opportunity to learn and develop your skills in social media, video creation, internal comms, photography, events and more.
Working alongside the Marketing Manager, you'll play a key role in helping to generate new enquiries and business and be able to take responsibility for marketing projects from start to finish. This newly created Marketing Executive position is an exciting and varied opportunity that would suit a creative, self-motivated individual.
Key responsibilities
- Researching, writing, and creating website content, including blogs, product pages, news articles, downloadable guides etc., suitable for B2B audiences
- Ensuring that applicable content is well-optimized for SEO and conversions.
- Engaging with key stakeholders across the business
- Planning and implementing email campaigns.
- Create, manage, and implement social media strategy.
- Photography and video creation/editing
- Ensuring brand consistency across all platforms, activities, and customer touch points.
- Creating internal comms, including company newsletters, event posters, signage etc.
- Planning events and presence at tradeshows.
About you
Ideally, you will be able to tick most if not all the following boxes to make a successful application:
- Strong content writing skills across both digital and offline
- Experience of marketing in a business-to-business (B2B) environment preferred but not essential.
- Strong organizational skills and ability to prioritize and manage own workload.
- A keen eye for detail to ensure all marketing materials are accurate, consistent, and error-free.
- Awareness of SEO, Google, and other search engines.
- Solid understanding of the principles of digital marketing.
- Experience of HubSpot methodology is advantageous but not essential.
Experience with the following software and systems would also be advantageous:
- WordPress CMS.
- Adobe Creative Suite preferred (particularly Photoshop, although Illustrator, Dreamweaver and InDesign are also useful).
- Experience with email-sending tools and/or marketing automation platforms is also helpful but not essential.
We welcome and encourage applications from people of all backgrounds irrespective of your age, gender, disability, race, nationality, ethnicity, gender identity, religion, or sexual orientation. Should you require any specific support or adjustments during the recruitment process, please email our recruitment team directly.
Benefits
You will earn a competitive basic starting salary alongside a generous and achievable annual bonus scheme. Additional benefits you will receive include:
- Annual bonus scheme
- 23 days annual leave plus all public/bank holidays
- Long service awards (10-40 years)
- Contributory pension scheme
- Free on-site parking
- Employee Assistance Program (EAP) to support and advise with well-being and any issues
Our company
GWP is a leading packaging manufacturer in the Southwest UK. You will become part of a business established over 30 years with a strong history of producing sustainable and environmentally friendly packaging.
Being part of Macfarlane PLC (the UK's largest packaging distributor) and experiencing strong growth over the past three years, GWP can offer career progression opportunities for talented and hard-working individuals.
How to apply
The Marketing Executive position is a live appointment. As such, GWP will be working to swiftly onboard a suitable candidate. Ideally, we would like to identify and review the best applicants to select the ideal candidate to commence as soon as possible.
All applications will be acknowledged, and shortlisted applicants will typically hear from us within two to three weeks. GWP will notify unsuccessful applicants at the end of the process. However, if you have not heard from us within four weeks of applying, please assume your application has been unsuccessful.
