Copywriter London 2023

Marketopia is a global premier marketing agency for the tech industry. We proudly have offices in Pinellas Park, Florida, US, and London, England, UK. Our company helps organisations to stand out and stay ahead of the curve by optimizing their brand and recognition through lead generation, CRM campaigns, web design, and much more! Our clients consist of numerous MSPs and Technology vendors across the US and the EMEA.

Investing in our dedicated and close-knit team is at the heart of our culture. We put team first and always look for ways to collaborate and learn from each other. Part of this team culture involves regular social get-togethers, monthly competitions, and employee recognition awards.

We are looking for an ambitious, switched-on copywriter to join our growing content team. You will be responsible for producing high-quality documentation that contributes and supports marketing efforts of both Marketopia and our IT channel clients (managed service providers, value-added resellers, cloud service providers, vendors, and partner companies in the high-tech B2B space). You should perform well under deadlines and be detail oriented. Ultimately, you should be able to engage all marketing content initiatives ensuring customer engagement, brand consistency, and a positive customer experience.

Essential functions

• Use a client brief and generate original copy ideas that grab the attention of the target audience for various advertising channels
• Present drafts and ideas to and for clients
• Vary language and tone of message based on product and medium
• Consult with sales and marketing representatives to obtain information on product or service and discuss style and length of copy
• Edit or rewrite the existing copy as necessary and submit copy for approval
• Write content such as webpages, eBooks, blogs, socials, ads, press releases etc.
• Research and create thought leadership campaigns/pieces within the IT and high technology industries
• Work with the digital team to incorporate SEO best practices in content
• Work with the design team to synch content with layout
• Supporting the team with peer reviews to ensure quality control

Requirements

• A Bachelor’s degree in English, Communications, Journalism, Marketing or any humanities subject or equivalent professional experience in content writing services
• Experience in developing content and articulating concepts for marketing/creative briefs
• Willingness to research and seek out information to ensure you can take on new tasks as required to support the evolving needs of the business
• Strong critical thinking, communication and problem-solving skills
• Ability to thrive and work autonomously in a fast-paced, high-volume, hybrid-working environment with competing priorities and tight deadlines
• SEO experience
• Experience writing for hardware, software, cybersecurity, cloud, database or IT solutions  would be beneficial
• Technical proficiency in Microsoft 365
• Comfort with multiple, shifting priorities and short deadlines
• Excellent writing and editing skills with a keen eye for detail
• The ability to work closely and easily with a diverse team
• Professional communication skills for email, phone and in-person meetings – both internally and with external clients
• Excellent organisational skills

Hybrid working set up, office days are Monday, Wednesday & Friday.