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  3. Consumer, FMCG & Retail
  4. Data-Driven Marketing Internship 2021
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It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team

Working as part of the EMEA Digital team, you will support and assist the Data-Driven Marketing & Digital Media team with projects ranging across Digital Media, CRM & Websites. You will be supporting all Mattel Brands across Europe, Middle East and Africa however your biggest focus will be on Fisher Price. You will be working with various stakeholders e.g. our agencies and partners, local Mattel digital marketing teams and regional brand teams to ensure we deliver best in class media & CRM campaigns.

The Opportunity

Digital Media & Precision Marketing

  • Supporting creation of playbooks & best practices
  • Reporting incl. Audience analysis & Dynamic Creative analysis & recommendation
  • Project manage media channel tests e.g. YouTube vs Programmatic Video vs Amazon DSP
  • Support markets with Tracking & Tagging requests. Ensure all media channels are following  Mattel’s taxonomy
  • Media KPIs tracking

CRM

  • Working with our CRM agency on reporting, pulling together and distributing
  • Approving email marketing workflows from our CRM agency
  • Respond to local markets inquiries about our data base e.g. checking specific records
  • Supporting wider strategic/technical topics

Website

  • Support product updates on fisher-price.com across the region
  • Website maintenance for PanE5 markets e.g. adding new articles, creating ad hoc pages

Key Relationships

  • Internal working relationships: Local Digital Managers, Regional Brand Teams, Local Brand Managers
  • External working relationships: Media agencies & partners.

What We’re Looking For

Technical

  • Computer skills: Excel and PowerPoint skills are essential, knowledge of other MS Office applications (Outlook) is advantageous.
  • Digital Media Friendly: the candidate should know about the different media channels e.g Gogle Search, Social media, Display advertising and be eager to learn on how work with them from a business point of view.

Personal

  • Organisational awareness.
  • Strong communicator, in written and verbal communication.
  • Strong with numbers and analysis.
  • Good time management and co-ordination skills.
  • Ability to juggle competing priorities and manage expectations.
  • Attention to detail.
  • Ability to work collaboratively with others.
  • Understanding of International Markets is preferred.
  • English fluency is a must, knowledge of a second European language will be appreciated.

Performance Criteria (Key Performance Indicators)

  • Timely delivery of project objectives and assigned tasks.
  • Effective use of data sources.
  • Ownership of projects.
  • Proactivity.

What It’s Like to Work Here

We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

  • We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
  • We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
  • We execute: We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.