Ad Operations and Analytics Executive London 2021

Working within the Connected Execution Ad Operations and Analytics team to ensure the efficient implementation of ad-serving, web analytics, audience tracking and optimisation technologies for digital advertising. You will also be responsible for supporting internal and client teams with troubleshooting issues and being on top of future technologies and solutions. This team is responsible for delivering international solutions, particularly in EMEA, with some global influence.

About MediaCom

MediaCom is “The Content + Connections Agency”, working on behalf of its clients to leverage their brands’ entire system of communications across paid, owned and earned channels to step change their business outcomes.

The MediaCom Network comprises 4,600 people working 113 offices in 89 countries and we are proud to call some of the world’s most successful brands as clients, including Dell, DLG, CocaCola, PSA, Adidas, Shell, Sony Playstation and BSkyB. DFS, GlaxoSmithKline, Tesco and Cancer Research UK.

Our people are at the heart of everything we do; we firmly believe in our “People First, Better Results” philosophy and want to be certain that work is always challenging, engaging and satisfying. We aim to ensure that that our employees’ skills are constantly evolving, and so provide all MediaCom staff with training and development and regular appraisals to enhance their performances and guarantee great results for them and the company.

We also strive to change traditional attitudes to workplace culture by offering a more holistic view of employees' aspirations. There are numerous initiatives for MediaCommers to take part in, from the Social Club to Mindfulness Training, to help ensure that our employees thoroughly enjoy their experience here.

We aim to be the only agency that talented people want to work for. We do this, not only by stimulating and challenging our people through great work and outstanding clients, but by providing a variety of learning programs, cultural initiatives and an exciting environment to invigorate our employees personal and professional career development.

MediaCom was named Campaign’s Agency of the Decade and received top marks in its 2016 School Report.

MediaCom is a member of WPP, the world's largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm.

3 best things about the job

1. Opportunity to constantly learn on the job
2. Working at the forefront of digital technology which is forever growing
3. Fun-working atmosphere and team culture

Measures of success 

In 3 months, you would have

• Learnt how to manage basic trafficking tasks.
• Able to pick up basic tasks without re-enforcement.
• Start to contribute to the workload of the team.

In 6 months, you would have

• Learnt the end to end trafficking process for a couple of key clients.
• Taken on several simpler trouble-shooting tasks
• Ability to effectively contribute to the workload of the team.

In 12 months, you would have

• Learnt the end to end campaign process from planning to tag delivery
• Working closely with Ad Ops Analyst understanding what is required.
• Start to manage some smaller clients, understanding the end-to-end process and dealing with all issues

Responsibilities of the role

• To ensure efficient implementation of ad serving, web analytics, behavioural targeting and other optimisation technologies in the execution of digital advertising.
• To be responsible for the implementing of campaigns in Google Campaign Manager or any other 3rd party ad-server.
• To be able to test and install publisher pixels.
• To load creative according to specifications.
• To be able to manage workload in the Inbox ensuring all stakeholders are informed and clear on what is being delivered.
• Integrating and maintaining the various tracking systems used for campaigns.

Client Account Management

• Responsibility for developing relationships with our internal account teams.
• Can present information effectively via email.
• Understands and demonstrates collaborative team working and citizenship.

Operating and Technical

• Train and become skilled in using a variety of technologies suitable for our client requirements.
• Support the team members with workload management.
• Able to identify quickly any potential issues and discuss possible solutions with the Analysts, Senior Analysts.
• Responds positively to requests for help or support.

Technology Tasks

• This team works alongside the Analytics team to ensure that all relevant information being captured can be included within our Data Dashboards.
• Be precise and accurate when completing your work understanding the impact you will have on the clients results and reporting.

What you will need

• Basic knowledge of web technologies including HTML and Javascript.
• An aptitude and liking for technology
• Strong problem solver who is always keen to find a “better way”
• A self-starter with a “can-do” attitude
• Good written and verbal communication skills.
• Great customer service
• Excellent attention to detail
• Ability to multi task, prioritise and manage expectations
• Able to develop relationships with internal team members.
• Desire to learn and be part of a dynamic growing team.
• Keen eye for finding where efficiencies can be made.

*Although we cannot make guarantees, we welcome conversations about flexible working for all roles at MediaCom London*