Marketing Associate London 2023

At Morningstar, we want people who are smart, creative, hard-working, curious, and passionate about their work. The Morningstar Development Program is accepting applicants with zero to two years of full-time work experience. While we look for individuals who have an interest in investing, your degree of study is not as important as your ability to apply concepts to real-life scenarios. All fields of study are welcome.

The program advisor will meet with you to identify and develop your career goals. Throughout this two-year program, you will be placed in a cohort where you’ll receive ongoing career development, networking, mentoring, training opportunities, and exposure to different areas of the business to help you succeed at Morningstar.

As a Marketing Automation Specialist, you will be responsible for designing and building campaigns that deliver the right content to the right prospects based on the buyer journeys and messaging maps created by our Product and Digital Marketing teams.

Job responsibilities

• Performs technical tasks to build, execute, and manage integrated campaigns and workflows utilizing our marketing technology stack. Campaigns can include emails, webinars, landing pages, forms, and other types of assets built on platforms such as Eloqua, BrightTALK, BigMarker, Cvent and ContentStack.
• Develops ongoing nurture campaigns to support all stages of sales-marketing funnel.
• Creates segments for marketing campaigns based on criteria defined by our buyer personas.
• Promotes data integrity best practices for maintaining a healthy contact database.
• Documents and communicates best practices for integrated marketing programs across the organisation, including recommendations on where improvements can be made.
• Maintains and enforces email deliverability best practices.
• Implements A/B testing and dynamic content strategies to optimise email programs.
• Understands email marketing strategies, including lifecycles, and user journeys.
• Identifies reasons why email campaigns performed the way they did and offer recommendations on how they can reach full engagement potential.
• Maintains best practices and trends of email marketing.
• Demonstrated communication (verbal and written) skills, analytical, problem solving and teamwork skills.
• Occasionally present to marketing/sales any new marketing operations initiatives or campaign metrics.
• Create campaign reports using Tableau, a data visualisation tool

Qualifications

• 1-2 years of hands-on marketing automation experience in Eloqua, ideally in a multi-product firm. Eloqua certification preferred but equivalent experience with a similar platform will be given equal consideration. Would consider a graduate with a technical aptitude.
• Additional experience with web-page authoring tools or webinar hosting platforms a plus.
• Proven ability to translate marketing use cases into well-designed campaign workflows.
• Skilled in problem solving and project management.
• Self-starter and passion for “doing the impossible;” committed to driving operational excellence.
• Must be data-driven and understand how to translate marketing metrics into opportunities for action.
• Meticulous attention to detail, process-improvement mindset.
• Ability to balance priorities across multiple projects with multiple stakeholders.

Morningstar’s hybrid work environment gives you the opportunity to work remotely and collaborate in-person each week. We’ve found that we’re at our best when we’re purposely together on a regular basis, at least three days each week. A range of other benefits are also available to enhance flexibility as needs change. No matter where you are, you’ll have tools and resources to engage meaningfully with your global colleagues.