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    4. Graduate Consumer Research Executive Stockport 2023
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    CGA’s Graduate Consumer Research Executives are instrumental in supporting the setup and management of both qualitative and quantitative consumer research projects, enabling the team to unlock best-in-class consumer insight and uncover the key trends influencing the market and our client’s businesses.

    Working closely with the Americas Consumer Research team to understand client objectives and research goals, the Graduate Consumer Research Executive supports the delivery of research solutions that meet the client’s brief and analyse the results to produce relevant insight and recommendations.

    Responsibilities

    Research

    • Developing a good understanding of the different qualitative and quantitative research methods available & demonstrates pro-activity in learning more about different research techniques
    • Processing, manipulating, and interpreting consumer data you will work on a range of projects to turn data into insight for clients
    • Developing an understanding of recruitment, moderation, and analysis requirements of quality research
    • Supports the setup, management, and moderation of various qualitative research methodologies (including working with relevant recruitment channels/companies)
    • Supporting the design of basic surveys/topic/moderators/ guides for focus groups and field research
    • Develop an understanding of core quantitative methodologies & the benefits of quantitative research
    • Develop an understanding of qualitative techniques and the benefits and use of them
    • Can script surveys accurately using CGA’s chosen scripting tools
    • Supporting the design of quantitative surveys that meet the brief and research output requirements
    • Support in relationships with third-party partners, including online panel providers, and field and recruitment providers to support project completion
    • Contribute to the smooth running of all projects; do this effectively to meet all required deadlines, making sure all quality procedures are adhered to, abiding by MRS Code of Practice

    Analysis & Presentation Creation

    • Responsible for extracting all data required for analysis or briefs
    • Support in the analysis of qualitative data, working with the project team in identifying key themes in line with objectives and assisting in the writing of reports
    • Analyse statistical data, working with the project team in identifying key trends to provide clients with results from their projects in line with research objectives
    • Develop an understanding of statistical testing, and how sampling and weighting issues affect analysis in order to analyze and interpret the data accurately
    • Develop market knowledge to accurately interpret data and apply the relevant context
    • Support in the construction of brief relevant & attractive presentations with guidance that provide clear direction to clients
    • Begin to understand how to tell a relevant story to clients using research findings
    • Work with CGA client teams to deliver within project timeframes and to meet brief objectives
    • Support, where necessary, with client presentations to add context to findings

    Client Management

    • Responsible for delivering excellent internal customer service at all times
    • Responsible for building great relationships with assigned key contacts, both in the business and within supplier businesses
    • Confidently handle simple requests and queries from client teams
    • Able to communicate the features & benefits of consumer research
    • Proactive in sharing interesting trends or insights identified either in trade, in the press, or from wider CGA work with the client
    • Proactively build an understanding of client businesses through personal reading/research & team discussions
    • Gain commercial awareness & understanding of CGA’s client portfolio & importance of revenue generation to CGA business

    People Management

    • Responsible for own weekly resourcing, communicating effectively with line manager and wider consumer team, to ensure time available to meet all client needs
    • Provide regular progress updates on all deliveries to relevant project stakeholders
    • Support & up-skill fellow team members through knowledge shares & training

    About you

    • Deadline & quality driven with high personal standards - wow with every delivery
    • Value people & the benefit of teamwork – care for the team & consider the needs of all
    • Inquisitive & enjoy learning
    • Show integrity & responsibility
    • Positive & solution focussed
    • Show initiative, innovation & a strong desire to improve
    • Proud of what we do

    Benefits 

    • It’s an exciting time for the Consumer Panel team at NIQ, with a global investment commitment in ‘Consumer’ fully underway and our Americas team business in strong growth.
    • Attractive package
    • Being a part of a dynamic team with great exposure to international clients