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    4. Junior Brand Manager 2024
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    This role is known for supporting the team to drive the strategy and execution across Vegetables & Potatoes portfolios to achieve brand growth.

    Responsibilities

    Leading Masterbrand equity roll out

    • Supporting Marketing Manager with Birds Eye Masterbrand equity roll out, ensuring brand guidelines are reflected across all touchpoints throughout the portfolios
    • Leading artwork and pack imagery design process with design agencies

    Leading ecommerce & social media activation

    • Being the team’s ecommerce champion and ensuring we are set up for success through delivering best in class packshots, imagery and supporting information
    • Leading the execution of social media content in alignment with the strategy set by the Senior Brand Managers

    Supporting team on driving strategy and execution of projects

    • Supporting Senior Brand Managers on delivering specific projects across all areas of the portfolio (Potatoes, Vegetables) including innovation, renovation and advertising
    • Working cross functionally to track performance using various data sources
    • Managing advertising and promotion spend and budget tracking
    • Conducting competitor analysis and sharing recommendations and learnings
    • Supporting in co-ordination and outputs of monthly cross functional business meetings

    Qualifications

    Essential 

    • 1+ year of experience in FMCG marketing (ideally food)
    • Ideally currently an ABM/JBM on a complex brand or portfolio in an FMCG environment.
    • Degree or equivalent, ideally in Business/Marketing
    • Project management experience
    • Computer literate – ability to use Microsoft Office
    • Exp[osure to marketing projects such as changing packaging artwork & has supported the creation and launch of new products
    • Managing budget including raising and tracking PO’s
    • Some Consumer behaviour understanding and familiar with insight / data tools such as Nielsen & Kantar.  
    • Understanding of the UK retail environment including promotional tools instore.              
    • Influencing & inspiring others – bringing a project or initiative to life