Product Marketing Executive Gillingham 2023

Reporting to the Product & Ecommerce Marketing Manager, the main role will be to drive sales of our vast dental product portfolio, and One Schein group, across our all-marketing channels; both digital and traditional.

This is a fast-paced environment with lots of moving parts in a great marketing team. You will need to have both a creative mind and be able to manage and manipulate data plus be able to multi-task and manage campaigns without compromising on deadlines or accuracy. Experience of marketing is essential, plus a technical ability, creative flair and relationship building skills.

Job Responsibilities

The role holder will be expected to be responsible for the following:

• Work with the Product & eCommerce Marketing Manager to develop and implement a marketing plan across the range of marcomms to maximise product sales and profitability, including new product launches with e-commerce, digital, eFlyers, social media, sales support materials plus print and advertising campaigns.

• Support the Product & eCommerce Marketing Manager to optimise our e-commerce platform strategy for A brand suppliers, HS brands and exclusives and One Schein key stakeholders:

  • Position Global Ecommerce Platform (GEP) with HubSpot and Salesforce to optimise sales and GP utilising workflows and segmentation.

  • Product information to be optimised.

  • Optimise Dynamic Yield for advertising, personalisation and testing across the site.

  • Work with Content writer to create SEO-friendly copy for products, promotions, landing pages and blogs.

  • Propose automated journeys based on customer segmentation data to improve the customer experience and increase revenue.

  • Understand and fully utilise the promotion setups in E-commerce Cloud for GEP

  • Utilise all new features including subscribe and save, catalogues, budgets etc.

  • Ensure that the Digital Asset Management (DAM) is correctly used by the Marketing team and all assets for GEP are correctly labelled and maintained.

• Be able to present confidently and persuasively to internal teams and external key suppliers.
• Demonstrate the ROI on all their marketing activities, using sales analysis to drive and shape marketing plan.
• You will need the ability to manage and understand pricing spreadsheets and margins with strong excel skills and an aptitude for data manipulation, measurement, and analysis of large data sets.
• Possess excellent attention to detail and have lots of creative ideas to keep our marketing fresh and responsive as well as flawless spelling, grammar, and proofreading skills.

Day to day activities will include:

• Manage, create, maintain, and handle the internal processes and systems including uploading data and promotions to the sales system and website.
• Liaison with purchasing to ensure that our buying dovetails with marketing plans.
• Dealing with price and margin queries from the sales team and competitor analysis.
• Developing strong relationships with our key suppliers, managing regular meetings, presenting all marketing activities undertaken to demonstrate the ROI, producing the minutes, and ensuring that all agreed marketing actions are implemented in a cost-effective and timely manner.
• Working closely with the Marketing Executive(s), Marketing Assistant and Digital Marketing team to prepare marketing reports as required including ROI on campaigns and promotional activity and supplier sales.
• Understand the market and industry conditions and to be able to work with category Managers on strategy and comms.
• Work collaboratively with One Schein key stakeholders including all members of the Marketing team, HS brand, EMEA teams, Business Heads, Sales, and Telesales teams, BioHorizons Camlog, Optident, SOE, Dentally, Optident and key external suppliers, to add value to our customer proposition.
• Manipulate sales data and analyse marketing activity and highlight the findings.
• Prepare, raise, and send invoices to suppliers for various marketing related activities.
• Keeping all our marketing schedules up to date and raise invoices monthly for all rebates and marketing activities undertaken.
• Incorporate “Rewards” Loyalty programme and Business solutions into all collateral and work with the teams to drive recruitment and engagement and to suggest workable and attractive offers for Rewards members and Rewards Platinum members - both dental and lab.
• Working closely with our sales teams to: Communicate upcoming marketing activities. Run vendor day activity, maximising both our sales and commissions by providing the telesales teams with the right offers at the right time.
• Support the Marketing Assistant to Manage the administration of the advertising programme for the team, ensuring no deadlines are missed, keeping our schedule up-to-date and negotiating with suppliers to secure best pricing. Managing the briefing of Journal adverts. Logging and raising Purchase Orders

In addition:

• The role will also require you to understand the tasks for supporting the Marketing Assistant for DMO tasks.
• Involvement and assistance with any other marketing activities, as and when required.
• Attend training courses, exhibitions and seminars as required.
• Various monthly administrative tasks.
• Be always an enthusiastic team player by always being approachable and helpful to vendors and other departments. Give support to assist team members in other departments, as and when necessary.
• Aid the Events team to keep the marketing area tidy and pack materials for events.
• Attend external events and exhibitions as directed (infrequent).

Job Skills & Experience Required

To succeed in this role, you’ll need the following:

Essential:

• Marketing Experience
• Microsoft Excel to intermediate level with experience of data interpretation, manipulation, and interrogation
• Creative flair
• Fluent in both written and spoken English.
• Excellent written and verbal communication

Desirable:

• Relationship building
• HubSpot: landing pages, eShots & social media, Canva, Photoshop, InDesign
• Digital Marketing experience

Useful:

• QlikView
• Salesforce/CRM
• Experience of an ERP (Enterprise resource planning) software system, such as JD Edwards or SAP would be helpful.
• Meta ads

Education & Qualifications

• Educated to degree level, preferably in Marketing or Business.
• CIM, IDM or other marketing qualifications would be useful.
• Would be required to study and pass the BDIA Introduction to Dentistry course.

All positions are also responsible for:

• Meeting Company standards pertaining to quantity and quality of work performed on an on-going basis.
• Performing all work-related tasks in a manner that is in compliance with all Company policies and procedures.
• Adhering to Company policies, procedures, and directives regarding standards of workplace behaviour in completing job duties and assignments
• This position will be working in an office environment, utilising typical office equipment.
• There will be some travel between UK offices.

Person Specification

We believe the type of person best suited to this role will be:

• Excellent attention to detail is essential.
• Marketing Experience
• Digitally minded
• Experience of data interpretation, manipulation and interrogation and Microsoft Excel intermediate to advanced level is essential.
• Strong communication skills.
• Strong multi-tasking skills and ability to juggle multiple deadlines.
• Good analytical and commercial skills.
• Organisational and prioritising ability.
• Both a creative mind and be able to manage and manipulate data plus be able to multi-task and manage campaigns without compromising on deadlines or accuracy.