Our marketing team plays a vital role in promoting OSB and all our services. This in turn helps us work towards our vision to become our customers' favourite bank; one that delivers its very best, challenges convention and opens doors that others can't. The Savings Marketing Team has a clear purpose to create and deliver excellent Direct-to-Customer marketing campaigns and communications for the Group’s savings brands that help engage and retain customers. The team are also responsible for developing and delivering compelling content relating to our products, propositions and customer needs.
What will you be doing?
As a CRM Marketing Executive you will have the opportunity to support the Head of Savings Communications in delivering the marketing digital automation strategy for all OSB Group brands. Be proactive and enthusiastic, supporting in all aspects of email and automation campaigns in addition to reporting and analytics for all OSB Group brands.
Your responsibilities will include
- Responsible for the development, build and distribution of all customer emails, per brand as required, using the email platform software.
- Develop and support on acquisition, retention and nurture journeys, identifying opportunities for improvements, and working with Marketing Managers for relevant and timely customer engagement touchpoints.
- Support the marketing team in all digital channels, recommending approaches to Marketing Managers aligned to objectives.
- Ensure all communications messages align to the brand marketing strategies as outlined and owned by Marketing Managers.
- Be the custodian for all marketing data within the HubSpot platform (and other online platforms as required) for the OSB Group brands. Own the migration of any data feed into HubSpot, ensuring alignment with current data requirements. Develop and implement initiatives that improve on new and existing data quality to ensure all engagement opportunities are maximised.
What's in it for you
- We are offering a salary between £32000 - £38000 dependant on your experience.
- Enhanced family-focused benefits
- Hybrid-working
- Annual bonus opportunity
About us
At OSB Group, we understand how much our people bring to our organisation, which is why we try our best to give back too!
Our Purpose is to help our customers, colleagues and communities prosper and we are on a transformation journey to become ‘the bank of the future’.
Our commitment to professional development, flexible working, and employee well-being fosters a dynamic and supportive workplace.
About you
- Specialist working knowledge of CRM systems, such as HTML code/ Mailchimp/ Salesforce/ HubSpot, etc. are essential, with the ability to build and execute targeted campaigns based on customer segmentation.
- Strong communication skills, with the ability to work and influence a wide range of stakeholders is required.
- Excellent organisational skills and working towards tight deadlines are essential.
- Good analytical skills, with the ability to understand, interpret business problems and create marketing solutions.
If this sounds like you, please apply now!
