Marketing Executive Franchise & Retail London 2023

The Franchise & CP Marketing Executive UK sits within the Paramount Consumer Products & Experiences division based in London. You will have experience working within a small team, supporting in the management and execution of brand or retail campaigns, have the ability to form strong relationships inside and outside of the organization and be a real self starter.

What will you be doing?

Franchise Planning Management

• As part of a Global team, support Director UK in localizing and maximizing tools and assets delivered centrally – across key IP.
• Co-ordinate the maintenance and update of Global brand decks/sale materials to reflect UK market information, including research, ratings, brand trackers etc.
• As advised by Director, support in execution of UK led franchise and retail initiatives and brand partnerships, that are relevant to priority IP and align to key business goals.
• Co-ordinate internal feedback on creative approvals to ensure that all UK led franchise, licensee and retail marketing initiatives delivered are on brand.

UK Consumer Products Marketing

• Working with CP retail and category team and Director, Franchise & CP Marketing; support co-ordinating best in class marketing plans by franchise, priority retailer and line of business including omni-channel retail campaigns.
• Support priority licensees to align with retail marketing objectives, driving revenue and delivering against priority retailers.
• Develop creative briefs for internal or external agencies as required to support franchise or marketing initiatives
• Co-ordinate the creation of post campaign analysis reports where required to track return on investment
• Manage creation of competitor analysis, sharing insights and competitive reviews when relevant
• Manage day-to-day enquiries i.e. content information, asset requests etc.
• Lead on support requests to Global and Local social / digital teams in order to support priority IP

Retail Management

• Support retail marketing campaigns, with both internal stakeholders, that deliver against objectives of retailer and Paramount.
• Manage execution of retail marketing initiatives at key accounts as directed.

Trade

• Support in delivery of UK trade advertising and PR, working with internal comms team on relevant press releases for licensees
• Co-ordinate entries relevant franchise and marketing activity into relevant trade awards

Budgets

• Assist with budget process by raising PO’s, invoices and tracking as directed

What are we looking for?

• Self-starter, ability to proactively motivate and work independently in a lean team
• Experience as a co-ordinator / executive in a busy team is preferred – either in brand / marketing, franchise strategy, entertainment, licensing, or related field
• Straight-talker and clear communicator both internally and externally, written and verbal.
• Decisive decision maker, able to creatively problem solve to get to a solution fast.
• Blue-sky thinker. Able to build relevant practical ideas that excite and galvanise retailers and drive revenues.
• Relationship builder. A reliable and responsive business partner. Always known to deliver what is needed on time and to the highest standard.
• Attention to detail and great organisational skills
• Ability to be flexible, balance priorities and meet tight deadlines

Desirable but not essential

• Adobe suite experience – Photoshop / Illustrator

Unleash your potential in a place you belong!

At Paramount in London, we have an iconic portfolio of brands, like Paramount, MTV, Nickelodeon, Channel 5, Comedy Central and many more, reaching more than 3.8 billion subscribers in 180+ countries and territories, via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties, in 40 languages.
Come and join a culture where content, people and ideas merge. An exciting and open place where your talents can truly thrive and where our employees make it unique. You could be the next addition to our incredible team!

We offer an inclusive environment where you can really be yourself and find your niche. You’ll get to work alongside streaming platforms you can be proud of, with content that touches millions of lives. Plus, you can learn about the things we’re doing to make the industry more sustainable, and enjoy lots of perks:

• A monthly streaming fund
• All the health and financial benefits you’d expect, and some you wouldn’t
• Flexibility to own the way you work
• Mental health activities and support
• All manner of BBQs, socials and events

97% of our recent hires would recommend us to their friends and family, so what are you waiting for?

Our values are intertwined and work together to drive the business outcomes we seek, and once combined we believe these will power our company forward.

• Optimism & Determination | We share a positive belief that we can navigate and thrive in the landscape ahead
• Inclusivity & Collaboration | We embrace new and diverse voices, act with care and work together to capture opportunities and manager through challenges
• Agility & Adaptability | We think entrepreneurially, are resilient in change and move quickly to anticipate and create what’s next

At Paramount, we value and celebrate difference. We want to ensure that we fully represent the make-up of UK society in our workforce as well as bringing diverse perspectives to our business. We want to make sure Diversity and Inclusion are not just buzz words; we truly want to foster an authentic inclusive environment, where all employees feel that they can bring their whole selves to work. We take responsibility of being a Disability Confident Employer seriously and we guarantee to interview all disabled applicants who meet the minimum criteria of the role applied for. If you require any support or assistance during the interview process, please let your recruiter know or email uk.recruitment@vimn.com and we will be happy to help.