As a CRM Executive at Paysend, you will be the voice of our brand, connecting with customers across the globe and enhancing their experience through well-executed CRM campaigns and marketing automation strategies. Working as part of the Global CRM Team, you will collaborate closely with key stakeholders across Engineering, Product, Data, and Regional teams.
We are seeking someone results-oriented, enthusiastic about data insights, and passionate about improving customer engagement. If you enjoy crafting impactful campaigns, testing innovative ideas, and utilising the latest tools to drive exceptional outcomes, this role is for you!
Key responsibilities
- Assist the CRM Manager in developing and delivering theglobal CRM lifecycle strategy, including multi-channel automations and triggered campaigns.
- Plan, execute, and optimise business-as-usual (BAU) CRM campaigns, collaborating with the Product team to create content tailored to specific customer segments.
- Conduct A/B testing and segmentation optimisation across all customer touchpoints, reporting findings to internal stakeholders.
- Ensure the quality and accuracy of campaigns by adhering to the internal quality assurance (QA) process and maintaining consistency across all send-outs.
- Fully leverage the capabilities of Braze (or similar CRM platforms) to design, implement, and refine campaigns.
- Conduct competitor analysis, gathering insights into market performance within Direct-to-Consumer channels, and present findings for strategic discussions.
- Maintain and update the CRM Campaign Playbook, documenting all campaigns and their objectives for reference and alignment.
About you
- Exceptionally organised with a strong attention to detail
- A creative thinker who can bring fresh ideas and innovative solutions to enhance customer engagement and campaign outcomes.
- Strong critical-thinking skills and the ability to multi-task and thrive in a fast-paced environment.
- Proficient in CRM software and marketing automation tools (experience with Braze is a significant advantage).
- A data-driven mindset with an excellent understanding of analytics, using insights to shape business and campaign strategies.
- Strong time-management skills with the ability to manage projects and prioritise effectively.
- Solid knowledge of GDPR and other regulations governing customer data privacy and protection.
