Prima Cheese is a multi-award-winning cheese processing company with a 28-year heritage. It is a family-owned business, employing nearly 200 people and operates only within B2B markets where it has gained a reputation for quality, consistency and service. It is one of the biggest cheese suppliers of foodservice and food manufacturing within the UK and export their product to over 55 countries worldwide. With both domestic and international business, Prima continues to grow and is looking to expand the team.
The role
A generalist marketer, the purpose of the Brand & Marketing Coordinator is to provide support for the activities and initiatives that come out of the commercial team. Though you will support the wider team on a range of projects and the day-to-day, you will work closely with and Events & Communications Coordinator to deliver Prima’s annual events calendar and the Head of Marketing to deliver campaigns and brand-related projects.
You will love planning, project management and be extremely organised. This is a really varied role with plenty of marketing communications involved, so we are looking for someone with great understanding of the full marketing mix and a real love for copywriting. Here’s what you’ll be doing:
- Email marketing – you will own the email marketing strategy which encompasses internal and customer facing emails. For internal comms, you will source content and stories from the business with the view of producing compelling emails that will engage and inform the wider business on all things Prima. For our customer facing emails, you will write compelling copy and produce engaging visuals for a B2B audience – with the view to educate and inspire our customers. You will be responsible for developing and testing the strategy as well as reporting on performance and identifying areas for improvement.
- Marketing Campaigns – you will support the marketing team in the planning, execution and delivery of compelling multichannel B2B campaigns with the view to drive leads for the sales team to convert. As well as to raise the profile of key Prima products amongst our target market and end-users.
- Collateral and Copywriting - as an avid copywriter, you will be able to take technical product information and translate it into compelling and engaging copy for different types of collateral. This will range from sales flyers and brochures to promotional banners and posters.
- Website content – You will work closely with the Head of Marketing on the redevelopment of the Prima website, and you will be responsible for all web content updates. So, experience with any CMS and knowledge of how to leverage SEO best practices will be crucial. Any PPC knowledge would be a bonus.
- Data & Reporting - as a central person in the marketing team, you will be involved in a majority of projects, supporting the team where required. With this knowledge, you will also produce a monthly marketing report that will track our performance across, web, events, email marketing and internal initiatives. You will also collaborate with the Social Media producer to ensure their monthly report is incorporated.
- Project support - as part of your role, you will support the marketing team with the planning and delivery of various on-going projects which will include brand strategy, sponsorship and brand partnerships.
Requirements
- You will have a genuine love for writing copy with the ability to write in a specific tone of voice, whilst bringing your own flair and personality to the table
- You will have great understanding of SEO best practices and how leverage it to drive results
- You will have experience with event planning and managing multiple projects effectively with commercial objectives
- Excellent knowledge of how to utilise marketing to amplify event activity
- Ability to write clear and compelling briefs in order to get the best out of our collaborating partners
- You will have a collaborative mindset, be very organised and have excellent written and verbal communication skills
- You will be able to gather, scrutinise and report on data to improve our output
- You will be creative with the capacity to bring fresh ideas to the table
- You will be reliable and accountable for your role
- Knowledge of how to leverage PPC would be a bonus
- A love for cheese would also be handy!
Benefits
- Employee Reward Platform and Wellbeing Hub
- Employee Assistance Support with 24/7 GP Access (Confidential Support Helpline)
- Non contractual group life insurance
- Opportunities for Learning & Development
- A collaborative and innovative work environment
- No weekend or evening work
- Company pension
