Psycle is looking for a passionate and creative Community Marketing Executive to join its marketing team.
The role
Reporting directly to the Senior Marketing Manager, you’ll play a pivotal role in shaping how we connect with our community. From driving local partnerships and in-studio marketing to engaging events and crafting email communications, you’ll be at the heart of our brand.
Studio marketing
- Ownership of in-studio collateral: ensuring it is up-to-date, correctly displayed, regularly refreshed and in good condition
- Conduct regular studio walkthroughs to ensure brand consistency, implementation of marketing activities and alignment with brand guidelines.
- Support in creating a best in class "in studio" experience, including briefing teams about upcoming marketing activities.
- Support the Marketing team to ideate and implement brand campaigns, reach business objectives and facilitate post-campaign reporting
Community events
- Ownership of community events, ensuring we have a consistent and comprehensive calendar across all studios.
- Plan and execute exclusive member-only events that elevate member experience and drive retention.
- Coordinate a regular schedule of partnership and collaboration classes to boost occupancy in targeted slots.
Email marketing
- Write and deliver weekly newsletters to promote community and studio marketing initiatives, including collating information from teams, writing content, briefing the digital team and testing.
- Support creation of ad-hoc and campaign emails
Corporate community network
- Manage all incoming private class requests including communications with booker, sourcing of instructor and invoicing
- Account management of existing corporate and community partners
- Proactive outreach to secure new corporate and community customers.
- Leverage private classes to drive registrations and acquire new customers through pre-class registration and post-class promotion.
Milestones loyalty
- Ownership of studio customer milestones, ensuring these are celebrated in a timely and meaningful way.
- Track customer milestones and ensure studios are equipped with relevant gifts.
- Manage loyalty communications to ensure customers feel valued, informed and engaged.
Merch
- Oversee Psycle’s own-brand merchandise, including sourcing, costing, design and distribution.
- Manage end-to-end fulfilment of both Psycle own-brand and third-party merchandise, including stock monitoring, forward planning and reporting.
What we’re looking for
- Excellent communication skills
- Confidence in managing multiple stakeholders
- Strong organisational skills and attention to detail
- Experience using Canva and Klaviyo desirable
- Experience in event planning and execution
- Passionate about health, fitness and wellness
- Flexible to work outside of regular office hours to support events and studio marketing.
- Working in our central London office four days a week (Monday to Thursday) is required.