Leo Burnett - An Introduction to Advertising, Morrisons Christmas
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As Leo Burnett himself once said: “At the end of the day, we’re just people talking to people.”
And that sums up how we think. We never forget that on the other side of every screen, watching every ad or reading every tweet are people. Not just pairs of eyes with credit cards. But human beings, who want to be entertained, engaged and listened to.
Which is why we want to make work that connects on a human level. That everyone will love. Proudly populist creative work that makes people smile, laugh, cry and everything in between. Whether that’s through advertising or managing brand partnerships with our Sports + Entertainment team.
But it’s also why we believe in being decent human beings. Either to work with or to work for. Because putting people first is at the heart of everything we do.
We believe in the power of a strong, supportive, and inclusive culture that puts people and creativity at the heart of everything we do. We pride ourselves on a genuinely friendly and informal style where everyone’s invited, and the collective is more important than the individual.
Join us on a virtual evening to learn more about Leo's, advertising, and what life behind the scenes is really like.
Date: 22nd November
Time: 18:00 – 19:00
Link to join:
https://publicisgroupe.zoom.us/meeting/register/tJ0tfuqpqz0uEtEB4Z8ml--YPJTa8of9GRau
The new Morrisons Christmas advert has just been launched. Now it’s time to take a look behind the scenes and hear from those who came up with the idea, produced the work, and brought it to life! Leo Burnett is a creative advertising agency that makes ads for McDonald’s, Morrisons, Skoda, Kellogg’s, and more. Their ads feature on TV, on Radio, on Social Media, and even in person out in the open through posters and activations. This session will give you a look into the inner working of behind advertising and the different career paths that are out there.