Planning Executive London

We help brands make BOLD MOVES

Nowadays, brands want rapid, spectacular growth and they expect media to deliver it.

Clients used to give us media briefs that said “deliver 80% awareness” or “give me an impactful Christmas campaign.”

Now we hear:

“Take me from 4th to 1st in my category”

“Help me grow 10% in a market declining 10%”

“Make me the most loved brand in my industry”

These are huge asks of media, that can’t be met through tweaking the media plan of two years ago.

Decades of advertising research prove that without a big change, large brands stay large and small brands stay small.

This is why Zenith help brands make BOLD MOVES.

Bold moves are big, brave changes to media strategy, delivering more impact for brands and more value for consumers.

Bold moves are backed up with a solid forecast – they are a better path to growth.

Bold moves build a partnership – we believe in this approach so much we link our growth to your success.

Bold Moves bring bigger ROI

This approach works for our clients, our people and consumers – it’s why we are recognised as the UK’s best media agency.

Client Profile

Reckitt is one of Zenith UK’s largest clients and is a leading producer of health, hygiene and home products. This opportunity is for a Planning Executive to work within the Reckitt Health team at Zenith, with responsibility across a group of best loved & trusted household brands such as Dettol, Nurofen, Durex, Lemsip, Strepsils, Veet, Gaviscon and Optrex.

The brands are all part of a passionate team who know their markets and products inside out - so we behave as an extension to their team, giving them the best media solutions and media market updates available. This is an opportunity for the Planning Executive to help deliver the planning across a number of market leading brands, achieving innovative media solutions and great ideas to our clients.

As a Planning Executive you will actively contribute to client servicing, supporting your team in the areas of strategy development, customer insight, maintenance of plan, and administrative management.

Reporting into the Planning Manager you will become a skilled planner able to translate target audience, the role of comms and detailed knowledge of media channels into robust and innovative media plans to help solve client’s business problems. As a core member of the team, you will work closely with the trading teams across a range of media touchpoints including: TV, Radio, Outdoor, Digital etc. You will assist in managing the planning process from start to finish.

You will develop an in depth understanding of the client’s business along with strong strategic communications planning skills in order to deliver innovative and effective strategies through compelling stories / approaches, and work as part of a larger agency team to deliver those solutions.

You will also have opportunities to lead some projects with the support of the PM and PD, which will give you the autonomy to run certain campaigns (essential experience to becoming a PM after all).

Responsibilities include

• Support the Planning Manager in running the day-to-day account, to deliver effective media plans and to be the main point of contact for certain junior clients and requests
• Proactively delivering competitor and audience analysis and insight which will be presented to clients
• Being a tools champion for the planning team (TGI, Nielsen Ad-Intel, Comscore etc.)
• Staying up to date with any market/category/competitive information that may help inform the team’s planning
• Liaising with and briefing the Zenith specialist teams across both adhoc and regular tasks for the team
• Circulating agendas and material in advance of meetings, preparing contact reports ensuring material is completed by the due date
• Consolidating the Post Campaign Analysis with the support of the manager
• Managing client finance process including monthly reconciliations

Qualifications

We are looking for someone who is a strong communicator and team player who demonstrates passion and curiosity in their approach. We are looking for a hard-working individual who is keen to impress on colleagues and clients alike. We want someone who has the necessary skills to add value to their team. As such, this is what we need from you:

• Strong written and oral communication skills in order to be a team player
• Excellent organisational skills and ability to manage a diverse workload
• Working knowledge of PowerPoint and Excel
• Excellent client servicing skills, including attention to detail

Additional information

At Zenith UK, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger. It enables a greater idea exchange, which fosters innovation and creativity, and enriches our perspective. We are committed to Publicis Groupe’s wide variety of talent engagement and inclusion programming, and encourage our people to take an active role in continuing to drive positive change within our agency.