PPC Executive

 We help brands make BOLD MOVES 

Nowadays, brands want rapid, spectacular growth and they expect media to deliver it.

Clients used to give us media briefs that said “deliver 80% awareness” or “give me an impactful Christmas campaign.”

Now we hear

“Take me from 4th to 1st in my category”

“Help me grow 10% in a market declining 10%”

“Make me the most loved brand in my industry”

These are huge asks of media, that can’t be met through tweaking the media plan of two years ago.

Decades of advertising research prove that without a big change, large brands stay large and small brands stay small.

This is why Zenith help brands make BOLD MOVES.

Bold moves are big, brave changes to media strategy, delivering more impact for brands and more value for consumers.

Bold moves are backed up with a solid forecast – they are a better path to growth.

Bold moves build a partnership – we believe in this approach so much we link our growth to your success.

Bold Moves bring bigger ROI.

This approach works for our clients, our people and consumers – it’s why we are recognised as the UK’s best media agency.

Job description

The client is one of the leading Telecoms providers in the UK and a smaller, fast-paced sim-only start up. The former offers an eye into how paid search works across an offline & online business with multi-million-pound budgets. The latter comes with high growth, more pressure and a chance to impact the overall strategy and offering of the brand through use of smart PPC tests and creative ad copy. We look after all lines of business and work towards both Sales and Brand Awareness KPIs within Search, Shopping and other Google Ads-based campaign types (Discovery Ads, Local Campaigns, Ad Hoc Local Inventory Ads).

Role

This role will be a Paid Search Executive reporting to a Paid Search Manager.

Responsibilities

• Read industry blogs to improve knowledge
• Pass the Google Ads Fundamentals and Advanced Search certificates, Microsoft Ads Accreditation and SA360 Fundamentals
• Generate accurate data reports
• Build effective paid search campaigns and reports
• Check all builds and reports before placing them live
• Analyse report and account data to spot trends/competitor trends/opportunities for optimisation
• Contribute any ideas to improve account performance
• Build relationships within own team, other departments and media owners

Qualifications

We are looking for an ambitious, self-starting Executive who can work autonomously on projects if needed, but also enjoys working within a team with a strong, collaborative working ethos. The client’s business will require us to work at a fast pace and alongside multiple stakeholders, so we’re looking for a positive, can-do attitude from someone joining the team.

Must have

• Strong analytical and problem solving skills
• Competent mathematical ability
• Interest in digital media
• Team player
• Strong attention to detail
• Proactive attitude to tasks
• Ability to meet deadlines in a fast-paced environment
• Proactive in developing knowledge of digital industry
• Strong communication skills

Additional information

At Zenith UK, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger. It enables a greater idea exchange, which fosters innovation and creativity, and enriches our perspective. We are committed to Publicis Groupe’s wide variety of talent engagement and inclusion programming, and encourage our people to take an active role in continuing to drive positive change within our agency.