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With a history going back over 130 years, PVH has excelled at growing brands and businesses with rich American heritages, becoming one of the largest global apparel companies. We have over 30,000 associates operating in over 40 countries with over $8 billion in revenues.
About us
Founded in 1968 and acquired by PVH Corp. in 2003, Calvin Klein is a global lifestyle brand that exemplifies bold, progressive ideals and a seductive, and often minimal, aesthetic. We seek to thrill and inspire our audience while using provocative imagery and striking designs to ignite the senses. We strive to make a positive impact on the world. We inspire passion in our people. We embody authenticity and embrace individuality.
Tommy Hilfiger is one of the world’s leading designer lifestyle brands, internationally recognized for celebrating the essence of “classic American cool” style. Founded in 1985, Tommy Hilfiger, was acquired by PVH Corp. in 2010, has more than 17,000 associates worldwide and an extensive distribution network in over 115 countries and 1,600 retail stores.
About the role
Marketing at PVH is a place to explore potential, obliterate boundaries and push out the edges of what can be. We are looking for people who can grow, think, dream and create. PVH culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At PVH, it’s about each person bringing skills and passion to a challenging and constantly evolving industry.
Marketing is increasingly becoming reliant on art and science. It’s becoming data driven and the old methods of working by intuition and emotion are being balanced with models that draw on facts. At PVH everything starts with our consumer. By understanding them better we can create compelling experiences to deliver; value to the consumer, increase the connection with our brands and deliver commercial success through consumer led investments. We want to move from mass marketing to personalized relationships but at scale.
The Content Data Assistant is the guardian of PVH brands’ representation and tone of voice on key partner websites, responsible for high quality copywriting that reflect the premium nature of the brands, as well as product categorization on partner datasheets. The focus of this role lays within the realms of PDP, with the aim to increase conversion through descriptive copy and well-presented, relevant imagery.
This role reports into the Content Marketing Executive North Region.
Responsibilities
- COPYWRITING – write extensive, high quality product copy for key retail concession partners across both brands and all divisions, and work with I&A to incorporate key terms to optimize SEO and other forms of onsite ranking; write brand copy that is representative of the brands’ ethos and identity while remaining commercially relevant to both market and partner needs
- DATASHEET COMPLETION AND SUBMISSION – fill out key concession partner datasheets accurately and precisely, including product categorization and price, to ensure data integrity so products go live onsite without hindrance
- IMAGE AND VIDEO PREPARATION AND SUBMISSION – rename, resize and submit PDP imagery and videos to the standard required by each key concession partner; retouch PDP imagery minimally where required, such as changing background colour to partner requirements
- ADHOC – Support with adhoc requests and support across the business related to content and data inputs.
Who you are
- FLUENCY IN WRITTEN ENGLISH – strong, confident grasp of written English, including spelling, grammar and punctuation; candidate will be the owner of brand tone of voice on online marketplace, thus vital to ensure copy is to the highest standard
- INTEREST IN PRODUCT – a genuine passion for product, to be able to convey USPs, any technical specifications and high quality of products to the consumer, to aid in conversion through persuasion of consumers at the point of purchase
- STRONG COMMUNICATION SKILLS – beyond strong written skills, must be able to have constant communication with key stakeholders, such as Central Buying team to understand product USPs, and Content Marketing Team to ensure smooth flow of imagery submission critical path
- SELF-MOTIVATED – able to stay focused and motivated when writing large amounts of copy and preparing high volume of PDP imagery, to ensure high standard and consistent tone of voice is sustained
- TIME CONSCIOUS AND SELF-DISCIPLINED – data submission is incredibly vital as product cannot begin its online shelf life unless datasheets are submitted. Candidate must be acutely aware of seasonal launch dates and windows, and possess the self-discipline to consistently uphold deadlines and critical path
- TEAM PLAYER – while able to work independently, candidate must have a team mentality to ensure smooth execution of content critical path, as it involves multiple teams; work well with internal and external stakeholders to ensure minimal friction in the run-up to deadlines
- Growth mindset. Taking a positive approach and attitude to everything you do. We are looking for people to create a fun, transparent and collaborative environment.
- Be open. Be a sponge. Our culture is change.
What we offer
At PVH, we understand that the success of our organisation is directly related to our hardworking and dedicated associates who contribute their time and talents to help make our Company the success it is. That is why we are committed to providing a competitive and comprehensive benefits program that offers the protection, peace of mind and flexibility designed to support our associates – both at home and at work.
PVH Europe and our brands, TOMMY HILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity, and take pride in working with top talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion or sexual orientation.
