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    4. CRM Analyst Internship London 2024
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    Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

    At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

    Position Overview

    We are seeking a passionate and highly motivated individual to join the Omni-Channel EMEA Data Strategy team. This team support all aspects of customer segmentation, first party data capture and consumer activation along the consumer journey (Media, CRM, Clienteling), for all brands and channels across our EMEA organization.

    Reporting into the Data Strategy, Senior Manager, the successful candidate will support the team in running analysis and discovering insights on Ralph Lauren customer database, support in the building of customer segmentation used in customer journeys, help facilitate our regular campaigns and monitor the Ralph Lauren database and ecosystem.

    Essential Duties & Responsibilities

    • Support on the email, mobile and Direct Mail CRM segmentation strategy, tracking and results reporting
    • Support with customer compliance processes to make sure that we adhere to GDPR regulations as well as other legal standards.
    • Support on regular insights and recommendations to the Omni-Channel CRM team to optimize their campaigns & activations
    • Work with the Omni-Channel CRM team to support optimization of customer strategy
    • Monitor channel performance and customer behaviour to articulate success, learnings, and suggestions to drive performance optimization
    • Monitor database growth & retention
    • Build strong relationships with the wider business

    Experience, Skills & Knowledge

    • Passion to develop analytical expertise
    • Numerate & analytical
    • Strong communication and organisation skills
    • Quick learner, with a taste for discovering new technical tools and spotting data inconsistency
    • Ability to work well independently and part of a team
    • Knowledge of Excel and PowerPoint
    • SQL knowledge would be highly beneficial but not a pre-requisite