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    4. Marketing Operations Executive Birmingham 2023
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    So, who are we?

    Would you like to start an amazing career within Media and Advertising in a marketing role to support our sales teams with identifying and generating new business leads that are marketing qualified and ready for conversation? Then this is the right opportunity for you!

    We are looking for a Marketing Operations Specialist to come and join the UK B2B Marketing & Lead Generation team, to fulfil lead generation from marketing campaigns and utilise data intelligence to support our sales teams. You will get to use and develop your skills in identifying trends, uncovering opportunities and identifying suitable SMEs that have high conversion potential to buy our advertising solutions. Working closely with stakeholders from all parts of the business, you will be a vital part of our marketing team!

    Reach Plc is the UKs largest commercial news publisher, home to the UK and Ireland's most iconic digital platforms, magazines and newspapers The Mirror, Daily Express and OK! Liverpool Echo, MyLondon, Birmingham Live and the Manchester Evening News.

    From National to Local we have a platform to campaign for and represent the voices of communities. 

    The role

    On a day to day basis you will be responsible for supporting the customer strategy across the business - driving and generating leads to our sales team!

    • Use market intelligence tools to identify suitable leads for new business campaigns.
    • Allocate incoming enquiries for sales teams to contact, such as those from web forms and Live Chat.
    • Use of Salesforce CRM system to track and manage all leads, ensuring seamless communication between marketing and sales teams.
    • Use Salesforce CRM system to identify existing or lapsed customers for retention, upsell and winback campaigns.
    • Monitor and analyse all agreed sales activities and outcomes against KPIs to assess the effectiveness of lead generation efforts and make data-driven improvements.
    • Ensure timely and effective communication takes place with commercial managers and sales teams to ensure optimised sales activity plans are in place.
    • Work closely with your marketing lead generation team colleagues to develop and deliver required campaigns to identified prospects and win-back customers.
    • Ensure that Salesforce CRM system is accurate and up to date.

    About you

    • Strong analytical skills.
    • Good Communication - including written and face-to-face (virtually or in person).
    • Agility to adapt and amend approach at pace in anticipation of changing customer requirements.
    • You will be amazing at planning and organisation with a detailed approach.
    • Someone that thrives on finding Solutions to complex issues that loves to problem solve and quick to make decisions.
    • Tech savvy with experience of using CRM systems.
    • Loves to work in a collaborative environment and building relationships.

    We are offering a competitive salary and benefits including

    • 25 days holiday per year when you join. After three, five and ten years service with Reach, youll accrue one additional day of annual leave. We also have a Holiday Purchase Scheme
    • Giving back day - an additional days leave each year to support a cause close to your heart
    • Enhanced family leave - including maternity, paternity and adoption - and youll be eligible after just six months employment
    • As one of the UKs top 50 Inclusive Employers everyones invited to join our events, programmes and networks to celebrate diversity and build an environment where all our people can thrive
    • Wellbeing support - including a 24/7 assistance programme for you and your nearest and dearest,
    • Member of the 30% Club, a global campaign aimed at increasing gender diversity at board and senior management levels
    • Help saving for your retirement - join our pension scheme and well match contributions up to 6%

    Reach plc believes diversity brings benefits for our customers, our business and our people. This is why we are committed to being an inclusive employer and encourage applications from all suitable applicants irrespective of background, circumstances, age, disability, gender identity, ethnicity, religion or belief and sexual orientation.