Digital Communications Executive 2022

We are currently looking for a Digital Communications Executive to join our Bath office.

The Digital Communications Executive will work with stakeholders across our business to support our external and internal communications activities.

You will play a key role in explaining our work and promoting our culture, values and people across external and internal channels, such as on social media, our internal email newsletters and intranet. This will be achieved through the creation and delivery of high-quality written and digital creative content, as well as video scripting and production, project management and event planning, for the purposes of retaining and attracting the best talent.
 
You will work closely with the Internal Communications Lead, Recruitment Manager, Digital Marketing Manager and wider HR team to help us position our brand to attract and retain talent and demonstrate the positive impact we have for our clients, colleagues and communities.

Key responsibilities

• Support the development and delivery of our Employer Brand strategy –Work with stakeholders within HR to develop strategic campaigns that promote our brand, values, culture, CSR and recruitment related activity across our flagship external digital channels.
• Create multi-channelled content and campaigns – Execute and project manage compelling campaigns, from the ideation phase through to distribution and analysis, based on a brief provided by HR stakeholders. Content production may include video, photography, design assets and social posts.
• Manage HR/Careers social media presence - Use the range of digital platforms to proactively distribute campaign and day-to-day content. Track social media and suggest changes and improvements based on results, as well as sharing best practice with HR Team. Proactively respond to social media trends, suggesting and implementing ad hoc social posts to enhance our employer brand.
• Support collaboration between Marketing and HR teams – Understand what is happening across each department and use this knowledge to suggest ways of collaborating, sharing a consistent narrative and content internally and externally, cross promoting our work to engage internal and external audiences.
• Support the delivery of Internal Communications - Produce effective internal communications to deliver key messages to colleagues and build a network of stakeholders across the business to identify and share good news stories, blogs and articles and marketing content that promotes our people and engage our internal audiences. This will include collating content for, preparing and improving our weekly digital internal newsletter, The Curve. You will also support the Internal Communications Lead to maintain and post articles/blogs on our intranet.

Knowledge, qualifications and experience

• A degree in digital marketing, social media marketing or other relevant subject or at least 3 years’ professional experience- Essential
• Proven ability in campaign development and execution - Desirable
• Competent at video editing - Desirable
• Experience in supporting the creation, delivery and monitoring of digital and social media communications - Desirable
• Experience using WordPress or other CMS or intranet platforms - Desirable

Role specific skills

• Creative and proactive, with the ability to take a brief and develop this concept further, as well as making suggestions for improvement    - Essential
• Ability to build strong working relationships with colleagues at all levels across the business and work cross departments - Desirable
• Excellent written and verbal communication skills, with strong attention to detail - Essential
• Good eye for visual design and able to create engaging images aligned to branding - Essential
• Able to follow a campaign approach to produce and deliver compelling content - Desirable

The company

We’re RWK Goodman – a Top 100 Law Firm with ambitious plans for growth; committed to providing the best opportunities for our people and making a real difference for our clients and communities. Our vision is to be the law firm that clients want to work with and people want to work for.

We know our people are our greatest asset and are committed to creating a positive environment where colleagues can thrive and fulfil their potential. As part of this, we give you the power to own your own development, supporting you to drive your career in the direction you want to take it and celebrating your success along the way.

A career with us also means you will be looked after. We keep a keen eye on your personal well-being and support your learning and development. Our team is open and approachable, making it easy to develop your specialist knowledge, expand your network of key contacts, and advance up our career ladder.

Our people are experts in their field, so joining our team means you’ll be part of our network of diverse and talented colleagues, get to work at the forefront of our industry, and have exposure to high quality work.

If this sounds like somewhere you’ll thrive, get in touch, we’d love to hear from you.

Career development

Over a number of years, we have developed a robust and transparent framework which shows you exactly what you need to achieve in order to grow your career at the firm. This isn’t just about hitting KPIs.

The framework helps you to understand how your contribution and behaviours are woven together to create the basis for your progression in the firm. From Secretary to Partner, you can see exactly what is expected of you along the way.

• Annual promotions programme
• Career conversations and appraisals
• Learning & Development