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Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, and network systems, and the entire semiconductor industry with our memory, system LSI, foundry, and LED solutions.
The role
- Maximize the marketing impact by developing the new product's integrated communication strategy and marketing KPI in accordance with the business and product strategy.
- Promote continued marketing communication by providing consistent goals and marketing directions to related marketing departments(PR, digital, media, campaigns and etc.)
Responsibilities
- [Communication strategy setting] Assist in the environment analysis of market, competitor and product and conduct competitor benchmarking required for setting communication strategy.
- [Campaign planning] Assist in the creative concept planning of multi-dimensional campaigns that touch various consumer touch points.
- [Brand strategy development] Assist in the market research and benchmarking of the strategies and naming status of competitors that are needed for developing brand strategies.
About you
- A skilled or highly-skilled specialist that completes tasks in resourceful and effective ways
- May contribute to the development of concepts and techniques as well as complete complex tasks in creative and effective ways
- Works on assignments, including complex assignments, requiring considerable judgement and initiative
- May determine methods and procedures on new assignments
- May mentor or coach team members
