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    4. CRM and Advocacy Internship London 2024
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    Founded in 1872 in Japan, Shiseido Group is within the Top 5 leading cosmetics companies in the world and aims to inspire a life of beauty and culture. Operating in 120 countries with 42,000 employees and 70 nationalities, Shiseido offers a unique selection of Skincare, Makeup and Fragrance brands with a projected turnover over £7.0bn in 2022. Celebrating 150 years of heritage in 2022, Shiseido constantly creates high-quality, safe and innovative cosmetics and develop brands deeply loved by people from all over the world, in line with our mission: Beauty Innovations for a Better World. Did you know that Shiseido is the most awarded company in terms of innovation with a record 26 FSCC Awards?

    Shiseido UK & Ireland plays a central role in the EMEA region, leading the Digital acceleration agenda thanks to a team of local experts, but is also constantly reinventing its Retail footprint in this buoyant market.

    To deliver our strong Growth & Profitability ambitions, we will follow 4 strategic streams:

    1. Leverage our unique portfolio of Beauty brands across all 3 categories
    2. Stay agile and capture new retail opportunities
    3. Customer-driven decisions
    4. Create a great place to work in Beauty

    Our first strength is Make-up, led by NARS, the No 8 brand in the UK market with incredible success globally.

    Skincare is a key priority for expansion, with Shiseido having huge growth potential in UK&I, and also the spectacular launch of Clé de Peau Beauté in Harrods and H-Beauty. Drunk Elephant joined our portfolio at the beginning of 2021 bringing its unique tone of voice together with its amazing formulations. In 2023 we are planning to launch ULE a newly created Skincare brand with breakthrough credentials around Sustainability, as well as expanding Gallinée, our most recent acquisition from 2022 and specialized around skin microbiome.

    We are also growing fast in Fragrance with brands such as Issey Miyake, Narciso Rodriguez, Tory Burch, Zadig&Voltaire and Serge Lutens.

    Our clients include high-street retailers such as department stores, drugstores & chains as well as online pure players and specialty stores. We also have 4 boutiques and 3 direct e-commerce websites.

    Main responsibilities

    Reporting

    • Conduct weekly reporting using various sources and update relevant reports, including Google Analytics and agency dashboards
    • Track invoicing across CRM and Advocacy

    Advocacy

    • General support for the Advocacy Manager across current & future advocacy projects
    • Manage monthly Facebook content calendar
      • Ideation, copy writing, scheduling & monitoring
    • Reply to customer reviews on various touchpoints
    • Support the NARS pro community activities including inbox management
    • Assist and support the activations on The NARS community. E.g sampling/product send outs
    • Support with creative briefing
    • Support with live events

    CRM

    • Brief the email agency with weekly email campaigns and supporting in the execution
    • Prepare creative requests to local and global designers
    • Quality control of emails across brands
    • Working with the e-merch team to support on creation and execution of email activity
    • Support the Assistant CRM and Senior managers with current and future CRM projects

    Competitors

    • Conduct analysis of competitors offers across CRM, loyalty, social commerce, innovation and consumer engagement activations
    • Conduct market research and analysis to identify industry trends

    Profile, skills and experience required

    • Superb organisational skills with a passion for detail and precision
    • Able to manage time effectively and prioritise accordingly
    • Number literacy skills
    • Able to collaborate well with colleagues and internal teams
    • Strong awareness of online brand representation and messaging
    • Agile and flexible, willing to take on new opportunities
    • Strong team player
    • Passion for all things digital and beauty
    • Positive attitude and works well in a fast-paced environment
    • Curious, hands on approach and willing to learn
    • Educated to a degree level – marketing or business related preferred but not essential
    • Copywriting is a plus, but not essential
    • Analytical is a plus, but not essential
    • Microsoft suite skills (excel, powerpoint, word, outlook)
    • Alignment with the group’s “Trust8” working principles: Think Big, Take Risks, Hands on, Collaborate, Be Open, Act with Integrity, Be Accountable, Applaud Success