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    4. CRM Placement 2022
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    4th Floor Creative is Sony Music Entertainment UK’s in-house creative & strategy hub, launched in 2018 to unite Brand Partnerships, Sync, Visual Creative, Podcasting, Digital and Audience Development. Led by music industry powerhouse Cassandra Gracey, the London-based division works with Sony Music’s iconic labels – including Columbia, RCA, Commercial Group, Ministry of Sound, Black Butter, Relentless, Insanity – to orchestrate best-in-class activations and amplify artist and brand stories to connect with a global audience. 

    The Team

    The CRM & Owned Platforms team is part of Sony Music UK’s Audience Development function (alongside Analytics and Insight), sitting within the central UK creative department, 4th Floor Creative. The team looks after CRM, artist and label websites, web development and the Sony Music UK website and social media channels.

    The Role

    CRM revolves around the 360° view of the fan - a strategic initiative to capture and compile fans’ demographic, transactional and behavioural information from multiple touch points, and then use that information for hyper-targeted and personalised messaging in the pursuit of the best possible fan experience at the lowest possible marketing cost. This role is an integral support function for the team and you’d be actively involved in a growing area of the business.

    What you’ll do

    • Work with the labels to strategise, build and manage labels’ and artists’ owned audiences
    • Use Salesforce Marketing Cloud, Movable Ink and other licensed CRM tools to create and continuously enrich a 360° view of the fan through demographic, behavioural and transactional data
    • Create digital mechanics (such as competitions, sign up forms, follow & saves) and set up associated marketing automation workflows to create cross marketing opportunities and regular plays via streaming partners, all in accordance with GDPR and UK Data Protection legislation
    • Design and execute email marketing campaigns
    • Represent CRM at artist planning and label meetings. Offer sound CRM strategy to ensure CRM is a core strategic component in all digital marketing campaigns
    • Collaborate with in-house e-commerce team ‘Kontraband’ to deliver incentivised pre-order campaigns and drive music and merchandise sales
    • Provide comprehensive campaign reporting and actionable insights
    • Ensure the use of dynamic, affiliated links
    • Provide support and cover for the Sony Music UK social media channels

    Who you are

    • An energetic technology enthusiast with a passion for music
    • Have experience, as a fan, of direct artist-to-fan marketing
    • You have working knowledge of Photoshop
    • Experienced in working in a team
    • You have great communication skills
    • Digitally minded with a keen interest in technology
    • You have a laser-focused eye for detail
    • You have a relentless desire to get things done
    • You have a huge passion for music

    What we give you

    • Weekly sessions with fellow interns to learn about the wider business
    • Learning and development workshops to help you grow within the working world
    • The opportunity to join our employee resource groups @HUE, @Whatif, @Whatiffreedom and make a difference to our company
    • 25 days holiday + bank holidays
    • 2 Premium days to use for working on yourself, caring for your mental health or volunteering
    • A credit to use on live gigs
    • Free vinyl

    How to apply

    When applying to your chosen position, please answer all of the application questions, these answers will be reviewed along with your CV. Please ensure that your CV is readable in all formats, we recommend uploading a PDF CV.

    Once you have submitted your application, you will receive a confirmation email to let you know that we have received your application. We aim to get back to everyone on the status of their application by 31/08/21

    The application window for this internship will close on 01/08/21

    If you require any reasonable adjustments or assistance with the application or interview process, please contact us here sonyinternshipsuk@sonymusic.com. Please put Reasonable Adjustment Request in the subject line of the email. If you are in need of a phone call, please send us the email a message with the subject line Call Request and your number and we will get in contact at our earliest convenience. Please do not contact reception with application queries.

    Things to note

    • We do not require you to have a degree or qualification in order to apply for this internship but you do need to be over 18+.
    • The start date for the programme will be in January 2022
    • We will get back to you on the status of your application by 31/08/21
    • There will be 3 rounds of interviews to complete, the recruitment process will be a mixture of virtual and in person interviews, but this will be determined by Covid restrictions and government guidelines at the time of interview. Again, if you require any reasonable adjustments to the interview process, please contact us at sonyinternshipsuk@sonymusic.com. Please put Reasonable Adjustment Request in the subject line of the email.
    • The first round of interviews will commence in September 2021, with final rounds in late October or Early November.