Direct Marketing Executive

We are looking for a results driven, highly motivated executive with a creative eye to join our Performance Offline marketing team. 

You’ll be in a high-impact commercial role, playing a key part in expanding our Direct Marketing customer acquisition, by introducing dog owners to tails.com in the UK and International markets. 

We’re tails.com, a dog food subscription company with a big difference. We create truly tailored food for each and every dog we serve. We start by asking people a few simple questions about their dog. Then we use that information to create their dog’s unique tails.com recipe – so their dog gets exactly the nutrition they need, in the taste they love, delivered to their door every month. It’s clever stuff.

We’ve got ambitious plans. Having created an entirely new category in pet food, we’re now scaling fast in the UK and Europe. You’ll join a bunch of smart people working towards the same goals – and a bunch of smart-ish dogs, all working on their own thing. 

Together, we’ll change the world of pet food for good.

The team

Attention. Intrigue. Action.

In Performance Marketing it’s our job to inspire people to try tails.com for the first time – firing up their interest in our food and setting their dog up for a lifetime of health and happiness. 

Boil it down, and we excel at two things. First, we make sense of a vast amount of data, looking for the nuances of who responded to which ad in what channel. Second, we think like our customers, going deeper into why some things work and some things don’t. Then we develop hypotheses to test, learn, and iterate. That combination of analytical and creative thinking is what pushes us to ever greater achievements. 

It’s fast, technical, and creative. Sound like a team you want to join? Here’s how you’ll make a difference:

The role

Within the Offline / Direct Marketing space, you’ll play an integral role in supporting the launch and expansion of Direct Marketing channels within International markets, whilst supporting huge channel growth in the UK.  You’ll be driven to hit targets, have a creative eye for impactful marketing collateral and be able to work collaboratively with our agencies. This is a chance to have real business impact in a fast-paced, quick-growing D2C company, by helping expand and develop the print acquisition channel at tails.com in the UK, into France, Germany and beyond.  This a 12 month fixed term contract, with possibility for extension. 

The things you’ll do

Direct Marketing acquisition: 

• Support with launching and growing Direct Mail & Insert channels in France & Germany, as well as helping to execute the UK channel growth plan 
• Support with day-to-day  management of our offline agencies, including sending reports, data and promo codes 
• Support with monitoring results against forecast and offer recommendations on how learnings can be transformed into channel improvements across all markets 
• Proactively manage the upload of monthly channel spends 
• Briefing creative teams to execute and optimise marketing collateral to deliver the right brand messages, in the right markets 
• Track results and deliver weekly reporting and updates to wider team 
• Help develop a streamlined process for international partners & agencies, building and maintaining a strong relationship 

Other offline support:

• When relevant, support with execution of other offline opportunities e.g. Events / Face to Face 
• Support with briefing and execution of marketing materials 
• Be open and forthcoming on opportunities relevant for acquisition in UK the UK & internationally 
• Track and report results 
• Support with supplier liaison and communication to ensure key deadlines are met 

The skills you’ll bring

• Commercially minded and results orientated to ensure the channel delivers against target, on budget
• Numbers orientated - you’ll love figuring out Response Rates, Conversion Rate & ROI of the campaigns. 
• Super organised to juggle a wide range of day-to-day tasks, and keep on top of tight deadlines 
• Cool, calm & collected - tails.com is fast paced & high energy 
• Creative to help execute impactful marketing materials 
• Insight driven and analytical to monitor results and consider and suggest channel optimisations in response to these learnings 
• Fluency in German or French (both would be a bonus!), to clearly communicate and support our agencies and on occasion, our event teams abroad
• Experience working in a D2C or Ecommerce environment would be a plus 

What’s in it for you?

Work in an office full of dogs, with a team full of ideas. Plus these awesome benefits

• Reward - We offer a competitive salary and generous share award package
• Learn – You’ll be challenged and given the development opportunities that you’ll only find in a high-growth business. We’ll also support you with more structured training.
• Work – flexible core hours means that you can start anytime between 7-10am and finish 4-7pm (8 hours in total)
• Time-out – 25 days’ paid holiday which will increase to 26 on your 2nd year anniversary and 27 on your 3rd year anniversary, plus an optional 5 days unpaid leave each year
• Family - Extended paid maternity, paternity and adoption leave. Interest-free loan to help you with your rental flat deposit
• Eat – Free breakfast and loads of healthy snacks every day, we have a special breakfast on Fridays!
• Social – Regular team and social events, paid by tails.com
• Health– Discounted gym membership and health, dental & optical insurance
• Pension - Pension scheme and the option to salary sacrifice additional contributions
• Travel – Interest-free season ticket loan and bike to work scheme

Have a dog? They’ll get some benefits too:

• Discounted products – all of our tails.com products at a discounted rate (for your dog). Or pass a discount on to one family member or friend. 
• Dog-friendly office - there are plenty of pups to pat and daily lunchtime walks
• Training – with a dog behaviourist, to help you and your dog thrive in the office
• Time to bond – we offer a pooch plan which means you get extra flexibility in the first weeks of owning a dog, or if your dog is unwell