Assistant Customer Marketing Manager London 2023

Work alongside the Customer Marketing Manager to execute the strategy for the global customer marketing programme, and work with stakeholders in the markets, CRM team and the wider Body Shop business to brief, design, and manage delivery of customer marketing strategies and campaigns via targeted channels such as email, SMS, social media and targeted digital.

More about the role

• Work with the Customer Marketing Manager and markets to identify opportunities for targeted CRM campaigns and programmes that deliver customer value – increased revenue, satisfaction and retention.
• Work with our Analytics function to define appropriate audiences for campaigns and programmes, understand customer needs and desires to help define channel and messaging strategy, and define test and learn and evaluation approach.
• Originate and agree strategies for those campaigns and programmes, considering audiences, channels, messaging, promotions/offers, and timing.
• Manage the end-to-end process of content creation for campaigns, working with stakeholders across multiple functions
• Review and share campaign performance with stakeholders, and work to optimize programmes based on test and learn.
• Contribute to CRM projects such as automation strategy, trigger implementation, segmentation & sampling strategy, in support of our ambition to deliver innovative, personalised multi-channel marketing programmes that build out experiences that delight customers and increase our profitability.
• Work closely with other departments (IT, Legal, Digital, eCom) to ensure a consistent customer journey and timely delivery of joint strategies and projects.
• Work with teams in our local markets to ensure that strategies, content and promotional offers are aligned with local strategy.

What we look for

Stand-out candidates will have

• At least one year of experience working within a CRM campaign management role, preferably in a retail or beauty environment.
• Experience in creation of CRM strategies (audience, channel, messaging, timing, offer, test and learn design).
• Experience in CRM campaign management - comms and data brief writing, creative and data agency briefing and management, internal stakeholder approval management – particularly for email marketing.
• Self-starter with strong attention to detail.
• Used to the demands of working in a fast-paced organization where changes of plan at short notice are common.
• Used to managing a variety of projects at once – strong organizational and project management skills.

The Body Shop

When Anita Roddick founded The Body Shop in 1976, she had a vision. Business as a force for good – that’s us. Over 40 years later, we’re proud to be pioneering cruelty-free beauty every step of the way. We’re the original ethical beauty brand. We’ve got a thing for empowering people and enriching our planet. We’re all about keeping it real, in every way possible. Our activist roots remain a huge part of everything we do, from our iconic window posters to our vegetarian products to our infamous campaigns. We’re never afraid to stand up and speak the truth. We like to do things a little differently around here.

The Body Shop, along with Aesop and Natura, is part of Natura & Co, a global, multi-channel and multi-brand cosmetics group that is committed to generating positive economic, social and environmental impact. Group owner Natura is Brazil's number one cosmetics manufacturer. Sustainable development has been the company's guiding principle since it was founded in 1969. In fact, this is an incredibly exciting time for The Body Shop. We’re fighting for what we believe in now more than ever. No holding back. Breaking the mould has always come naturally to us, and we need someone who’s not afraid to mix things up.

Benefits

• a 6% contributory pension plan (that rises with loyalty)
• 23 days holiday plus bank holidays - time to refresh and recharge
• 1 Self Love Day – An extra day off per year to recharge and focus on what you love to do most
• 3 additional days a year to volunteer in the local community to support the causes you feel most passionate about
• Discretionary bonus scheme
• LOVE Money – Money from us to spend on YOUR wellbeing - pamper yourself on us. Every year.
• 50% employee discount on our products and access to sample sales
• Access to Perks at Work, our online shopping channel with exclusive deals & discounts
• Access to our Nourish platform, where you have access at certain times of the year to fantastic benefits such as; Buying/Selling holiday, Pension Top Up, Private Medical Insurance options, Green Car Benefits, Cycle To Work scheme, Techscheme, On site nursery (for Littlehampton colleagues), and much more!
• Life Assurance
• EAP (Employee Assistance Program) – We work with experts to support you on all aspects of your Wellbeing: Physical, Mental and Financial.
• AND - we have also implemented Hybrid working into our HQ’s in London Bridge and Littlehampton, West Sussex, where our teams spend 4 days a fortnight.