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    The Junior Marketing Automation Specialist is one of the lead technical specialists within the CRM team, responsible for the implementation of the customer contact strategy. The Junior Marketing Automation Specialist will also support in the development of reporting and be instrumental in the ongoing optimisation of the strategy.  The Junior Marketing Automation Specialist will have operational responsibility for the deployment of the CRM programme through various channels including email and SMS. They will also be responsible for the development and build of a test and learn programme to optimise the contact strategy and will deliver this through increased personalisation and delivery of the right message to the right customer at the right time. They will be responsible for supporting the delivery of the CRM OKR framework which will ultimately support the delivery of revenue at market level.

    More about the role

    • One of the technical leads in the CRM team, the Junior Marketing Automation Specialist will become an expert user on the CRM platforms and ESP: SAP Marketing Cloud. Working closely with the Marketing Automation Specialists, activity will include programme design, dynamic content rule definition, segmentation model build, development of bespoke targeting and personalisation and the management of triggered lifecycle programmes globally.
    • The Junior Marketing Automation Specialist will be an expert user of SAP Marketing Cloud and will be responsible for troubleshooting issues and implementing new innovative solutions. They will collaborate with our consulting partner and support teams to support the development of SAP Marketing Cloud.
    • The Junior Marketing Automation Specialist will be a deliverability champion, working with both the ESP and deliverability services partner to optimise inbox placement.
    • They will be accountable for email programme design and set-up, working in close collaboration with Marketing Managers, Marketing Automation Specialists and design colleagues to deliver exceptional test and learn programmes. They will be accountable for setting up campaigns that are supported by measurement; including the set-up of target and control, and multivariate testing.
    • Comfortable working across several systems and platforms, the Junior Marketing Automation Specialist will be responsible for synthesizing multiple data sources and reports to provide a clear view on performance to key stakeholders. They will need to interrogate systems including SAP Marketing Cloud, AWS and Google Analytics. This will need to develop data manipulation and analysis capability within the business.
    • They will develop and deliver regular reporting on performance including weekly, monthly and quarterly dashboards.

    What we look for

    • Email marketing experience preferred
    • Knowledge of working with a marketing cloud platform such as SAP Marketing Cloud, Salesforce, Adobe, etc.
    • Strong understanding of email marketing principles, triggered email campaign testing, and performance optimisation.
    • Experience in implementing highly targeted and segmented customer communications
    • Understanding of omnichannel customer journeys.
    • Experience delivering communications to deliver improved loyalty and engagement ultimately driving incremental revenue.
    • Experience running reports and analysis of detailed data analysis. Use of data to make informed decisions and recommendations.
    • Broad understanding of the role and characteristics of different communications channels.
    • Understanding and experience of implementing dynamic personalisation and tailored content.
    • Experience of owning projects and delivering to multiple deadlines with limited supervision.
    • Demonstrable experience of being a self-starter with strong attention to detail.
    • Passion for working in a fast-paced Beauty brand or Retail organisation 

    Qualifications

    • Degree qualified.

    The Body Shop

    When Anita Roddick founded The Body Shop in 1976, she had a vision. Business as a force for good – that’s us. Over 40 years later, we’re proud to be pioneering cruelty-free beauty every step of the way. We’re the original ethical beauty brand. We’ve got a thing for empowering people and enriching our planet. We’re all about keeping it real, in every way possible. Our activist roots remain a huge part of everything we do, from our iconic window posters to our vegetarian products to our infamous campaigns. We’re never afraid to stand up and speak the truth. We like to do things a little differently around here.

    The Body Shop, along with Aesop and Natura, is part of Natura & Co, a global, multi-channel and multi-brand cosmetics group that is committed to generating positive economic, social and environmental impact. Group owner Natura is Brazil's number one cosmetics manufacturer. Sustainable development has been the company's guiding principle since it was founded in 1969. In fact, this is an incredibly exciting time for The Body Shop. We’re fighting for what we believe in now more than ever. No holding back. Breaking the mould has always come naturally to us, and we need someone who’s not afraid to mix things up.

    What we offer in return

    • a 6% contributory pension plan, 
    • 23 days holiday plus bank holidays - time to refresh and recharge 
    • Group bonus scheme 
    • 3 additional days a year to volunteer in the local community to support the causes you feel most passionate about 
    • LOVE money to spend on YOUR wellbeing - pamper yourself on us. Every year. 
    • 50% staff discount and access to product sample sales 
    • Access to Perks at Work, our online shopping channel with exclusive deals & discounts 
    • AND - we have also implemented 'Work Wise' into our HQ - flexibility of 'in-office' hours, the ability to work remotely and a new meeting charter. 

    Here at The Body Shop we've got your best interests at heart - it's our way of saying thank you! 

    If you are excited by all that - you might just be the sort of person we need to help us make the impactful change the world needs within a business that invented the culture of ‘joyful collective' and everything that means and stands for. 
    We have something special to offer and we’re looking for someone special to help us to do that. Show us how you can contribute to the next step in the evolution of The Body Shop. 

    We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.