Marketing Executive (Group) Birmingham 2024

We have an exciting opportunity for a Group Marketing Executive to join our group, namely the National Conference Centre, Windmill Village Hotel and Manor Hotel, working over all sites. You will receive a competitive salary plus amazing benefits which include free membership to our state-of-the-art health club and golf club, discounted food & beverage, and discounted stays within the group.

As the Group Marketing Executive, you will be responsible for helping to plan, optimise and deliver of all marketing activity for the group. The role will help to drive brand awareness through assisting with social media, content writing, website, SEO,PPC and email marketing for both B2B and B2C audiences with the support of the Group Marketing Manager.

What you'll do

The main duties expected within the role are;

• To be an ambassador for the group, monitoring the use of the brand and key messages across all communications.
• Support our digital communication profile, assisting with marketing campaigns across various channels, including digital, social media, email, and traditional marketing.
• Input into the creation and distribution of artwork for campaigns, digital and print advertising.
• To assist in the creation of monthly social media content plan and schedule across all social media channels.
• Create content with the support from the team that can be used on social media including photos / videos and reels.
• Assist with the managing all social media channels including engaging with followers and responding to enquiries.
• Support management with on-site photography, video shoots, press shoots and internal marketing shoots.
• To support with imagery and copy on 3 rd party sites and literature where the group is advertised.
• Liaising with external agency’s we work with, like influencers, creative and printing.
• Assisting with the creation of end of month reports, to measure performance through brand engagement measures, cost, and ROI
• Proactively identify and solicit new business opportunities to pass to the proactive sales team to achieve personal targets and hotel revenue goals.
• Keep track of competitors marketing strategies and competitor analysis reports.