Applications for this job are now closed
The Trafford College Group (TCG) has an opportunity for a Digital Marketing Executive to join the Marketing & External Relations teamto help us achieve our vision of unlocking potential and fostering success of our learners.
The role
The Trafford College Group is seeking a Digital Marketing Executive to deliver integrated digital advertising and communication campaigns that inform, engage and influence target audiences in line with the marketing department's strategic priorities and the college's recruitment targets.
Key responsibilities
Assisting the Senior Digital Marketing Executive in ensuring The Trafford College Group has a greater influence and voice for Further and Higher Education opportunities in the region and that this voice is reflected with authority and credibility across web and social media.
Utilise digital marketing tools to deliver organic and paid promotional campaigns, assisting in the implementation of SEO and PPC strategies to extend the reach and enhance The Trafford College Group's online presence.
Create engaging content for online communications to an excellent standard via the sourcing and production of marketing copy for case studies, blogs, feature articles, email campaigns and social media.
Maintain and regularly update marketing copy across The Trafford College Group's websites, monitoring sites for user journey opportunities and recommend improvements to increase performance in SEO.
Monitor and analyse the digital landscape, identifying trends to develop innovative digital campaigns and identify new ways of engaging with target audiences.
About you
If you are passionate about digital marketing and you would like to work in a friendly environment where you will be supported and encouraged to develop your skills and experience then there has never been a better time to join The Trafford College Group.
We’re looking for somebody who has a knowledge and understanding of digital software tools such as Hootsuite, Elementor, campaign monitor as well as design tools such as Canva and Adobe.
You will have experience of designing and budgeting for digital campaigns as well as analysing performance to identify and implementing changes to improve campaign efficiency.
We’re also looking for someone who has experience of managing and negotiating with external digital media suppliers as well as being confident to be the 'public face' of the college responding to comments and complaints raised by the public across our social channels.
Your experience across social media will include harnessing the strengths and opportunities of platforms including Twitter, Facebook, You Tube, Instagram and others and you’ll have a track record of developing followers and engagement.
If this sounds like you, then we’re waiting to hear from you!
A great place to work
Every year, thousands of students join us on courses that are designed to further their career prospects, enable transition to higher education or simply satisfy a desire to learn new skills and support well-being. Employment at Trafford College Group brings many benefits including:
- 43 days annual leave (Inclusive of bank holidays)
- Generous contributory company pension scheme
- Childcare discounts
- Onsite Starbucks
- Employee Assistance Programme
- Continuous Professional Development
- Free Parking
About us
Staff at Trafford College Group go above and beyond to ensure that our students get the best possible teaching and support to enable them to reach their ambitions. We expect the very highest standards for all students, and this is evidenced year after year by our achievement and progression outcomes.
The Trafford College Group promotes, celebrates and values diversity and is committed to promoting equality for all. As part of our commitment to being a Disability Confident Employer, all disabled applicants who meet the minimum requirements of the job, as set out in the job description and person specification, will be guaranteed an interview.
The Trafford College Group is committed to safeguarding and promoting the welfare of all learners and expects all staff to share this commitment. Employment at the Trafford College Group is subject to an Enhanced DBS (Disclosure & Barring Service) Check via the Disclosure and Barring Service and any post in regulated activity will also be subject to an additional barred list check. The Group will meet the costs associated with this.
Please note that due to the volume of applications we receive we are unfortunately not able to respond to each applicant. If you have not been called for interview within 3 weeks of the closing date, you should assume that on this occasion your application has been unsuccessful.
This position is open to direct applicants only. We look forward to receiving an application from you. This role may close early please submit your application early to avoid disappointment.
