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Join us on our journey to empower over a million people to change their behaviours and thrive!
MAN v FAT, the UK’s leading weight loss programme for men, is undergoing an exciting period of growth. We currently support over 8,000 men every week on their journey to improve their health and wellbeing, across more than 160 locations across the UK.
About the role
We are looking for a Performance Marketing Executive to join the marketing arm of the MAN v FAT HQ team. This role will play a key part in optimising use of our marketing budget to build our national membership base. You will also support us to build the profile of the MAN v FAT brand and to celebrate the successes of our incredible community.
Like all roles at MAN v FAT, you can expect your time at work to be fun, varied and challenging. We don’t like to stick to a firm JD as we know from experience that things change throughout the lifetime of a role and it gives our people the chance to play to their strengths.
A typical day as our Performance Marketing Executive might include:-
- Using your knowledge of performance marketing (including A/B testing, personalisation and customer journey flows) to lead the work on our digital marketing strategy. You will create, optimise and grow ad campaigns on key social platforms and on paid search, to attract relevant audiences- Working with our Head of Marketing and data teams to analyse campaign results, report on insights and use this information to continually evolve our marketing strategy
- Liaising with our Head of Marketing to manage the MAN v FAT marketing budget across the financial year to optimise return on investment.
- Working with our digital team to optimise our conversion rates throughout our sign-up and onboarding process (e.g by building campaign landing pages and analysing SEO and keyword opportunities), to create a best in class process
- Building on regular feedback from the MAN v FAT community to identify what makes our programme successful and tailor our messaging to suit
- Supporting with wider marketing efforts across MAN v FAT to support efforts outside of the digital sphere, including work with our PR agency to celebrate the achievements of our male community
About you
We’re seeking a marketeer with a good knowledge of the technical skills required to fulfil the needs of the role but, more than anything, we are looking for a team player who puts their heart into their work. We’ve got some core values that run through everything we do, and we’d love it if they resonate with you too!
Be the change
You like helping people. You’ll be working to support those who need help the most, empowering them to make positive changes to thrive.
Be effective
You’re patient and can adapt under pressure. Always happy to make time for other people. And have a great attitude.
Be happy
You recognise the power of a smile. You value a fun, supportive workplace and want to come to work raring to go (Check out our rating on Glassdoor!)
Be successful
You are motivated and driven. Happy working solo or as part of a team, you love meeting targets. And you will be given opportunities to contribute and develop your career.
Be big-hearted
You want to make a difference. Working with a like minded team of optimistic people, we want the same thing – to do meaningful work and change lives.
To work with us in this role, you will need to be a personable, confident person who has experience in using a marketing budget to grow audiences and using the power of community to retain members.
Relevant understanding of performance marketing and growing an emerging brand would be beneficial, along with knowledge of advertising campaign platforms and familiarity with other tools such as Microsoft Dynamics, Power Automate and Hotjar
MAN v FAT is an equal opportunity workplace. We are committed to equal employment opportunity and will not discriminate.
Perks
Every person makes MAN v FAT and our parent company Thrive Tribe the incredible place it is to work and play together, we’re unstoppable. Within our buzzing environment, our talented people work hard but we ensure lots of fun is thrown in too! We offer you:-
- Regular team events and activities, including ThriveFest and our annual Challenge Weekend (for those who want to put their fitness to the test!)
- Flexible working – we’re serious about life/work balance
- Tailored health and wellbeing support such as access to life coaching
- Rewards portal offering discounts on shops, restaurants, and days out
- Enhanced parental leave
- 23 days holiday, increasing every year up to a maximum of 29 days (plus Bank Holidays!)
- And last but not least, a day on us to live by our values!
