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Ticketmaster UK, part of Live Nation Entertainment is the largest live entertainment company in the world, consisting of five businesses: concert promotion and venue operations, sponsorship, ticketing solutions, e-commerce and artist management.
The Ticketmaster Marketing team drives customer engagement via our Content, CRM and Performance Marketing channels, creating campaigns to retain existing fans, acquire new fans and ultimately drive sales.
The role
The role of the social media editor is to lead on the direction and execution of Ticketmaster’s social media strategy across multiple platforms.
You’ll be a creative, organised editor with a gift for crafting engaging and effective social copy and campaigns, and adept at taking existing content and repurposing it in appropriate, platform-specific ways.
You’ll be comfortable working with team members from other disciplines to help our social channels function as an effective part of larger campaigns. You’ll be passionate about music, theatre, comedy and live entertainment in all its forms, and an expert in social media best practice, keeping on top of latest trends and developments and acting as an advocate within the larger organisation.
What you will be doing
- Working with the Head of Content and Senior Content Manager to create and implement a top-class social media strategy that promotes Ticketmaster and its events while engaging followers and growing our audience
- Writing attention-grabbing social copy and creating and scheduling posts across all of Ticketmaster’s customer-facing channels
- Attending events, press days and interviews to capture content for Ticketmaster’s social channels
- Working with the wider marketing team to devise creative social-first solutions for brand campaigns
- Ensuring all posts across all channels meet Ticketmaster's brand tone of voice and creative direction
About you
- Proven experience running social media channels for a brand or publication, preferably within the entertainment sphere
- Experience using scheduling software such as Sprout
- Educated to degree level in Journalism (or a related subject) or substantial experience in digital content marketing, social media or journalism.
- Able to write and edit copy quickly and accurately to a high standard while adapting to brand tone of voice
- Ability to use Microsoft office software packages to a competent standard
- Previous experience of using analytics programmes (such as Google Analytics) to report on social activity is highly desirable
- Experience with video and audio editing software is highly desirable
Behavioural skills
- Organised, self-motivated and capable of working on own initiative
- Enthusiastic, confident and able to communicate at all levels
- Ability to work effectively as part of a team
- Meticulous attention to detail
- Strong creative skills
- Good time management skills with an ability to plan and prioritise competing work demands
- Excellent verbal communications skills
- Demonstrable creativity and innovation in a business context relevant to the role
Our work is guided by our values
Reliability - We understand that fans and clients rely on us to power their live event experiences, and we rely on each other to make it happen.
Teamwork - We believe individual achievement pales in comparison to the level of success that can be achieved by a team
Integrity - We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent
Belonging - We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive
