CMI PDC Home Care Insights Analyst London 2023

At Unilever, we were at the front of the media revolutions in print advertising in the 1890s, in Radio in the 1930s and in TV in the 1960s. Now we intend to be at the front of the digital revolution. At the heart of our response to this Digital Revolution is our "People Data Centre" (PDC) which is part of the industry-leading Consumer Market Insight (CMI) function - Pioneering the transformation of digital data to drive insightful business growth, for good. The People Data Centres blend consumer data from multiple sources (i.e. social, search, rating & reviews, carelines, ecommerce, retail, consumer panel, etc), and are instrumental in the creation and use of our strategic first-party data asset to drive precision marketing. We need people with passion for digital and analytics, who are not afraid to break convention and want to be a revolutionary within our business.

Who you are & what you'll do

The CMI PDC Home Care Insights Analyst will be part of the Global Home Care CMI PDC team and will be responsible for analysing a wide range of datasets to help inform business decisions. They will translate internal briefs into analytical projects relevant for specific Home Care categories and brands.

They will be confident using a wide range of analytical tools for providing quantitative and qualitative insights, whilst working alongside specialist analysts in our extended central PDC team where required. As such they need to be comfortable working on their own but also collaboratively, as this is a business facing analyst role.

Moreover, they will be part of a team composed by thorough analysts, insight hunters, design masters, strategic thinkers, problem solvers, creative futurists, inspired storytellers, engaging presenters and collaborative influencers. Therefore, they will naturally identify with one or more of these areas.

The team purpose is to ensure consumers are at the heart of the business by advocating for their needs and wants while considering its outcomes on the environment and society. Consequently, the right candidate for this role is enthusiastic about consumer behaviour and injects that passion into all that they do.

Responsibilities

• Translate business challenges into analytical projects, frequently refining the initial brief by liaising with multiple stakeholders, asking the “right questions”, working through hypotheses, and storyboarding the output.
• Able to challenge perspectives and share their point of view during brainstorms and team sessions, always having the consumer at the heart of every research project.
• Proactively identify, design, and propose high impact briefs that help the business objectives.
• Work through structured and unstructured large datasets and multiple tools (e.g., BrandWatch, Dataiku, Google Keyword Planner) to provide qualitative and quantitative insights and ideas to inform marketing and brand strategies, digital marketing content and strategy, communications, and innovations.
• Synthesise facts and insights into impactful, visually compelling, story-driven, and action-orientated reports for internal stakeholders.
• Build and maintain internal dashboards.
• Monitor progress of deliverables and actively work with delivery analysts in the extended central PCD team, especially on complex and multi-language projects.
• Work closely and collaborate with the brand and categories' business partners, aligning on business needs, strategy, and deliverables.
• Able to communicate key findings, insights and ideas to senior stakeholders and peers both conversationally and in presentations or workshops.
• Maintain knowledge of previous analysis to avoid duplication and to share learnings from relevant past projects.
• Update workflow trackers.
• Upload briefs & deliverables to Unilever's knowledge sharing platform.
• Proactively flag any workload issues or problems their PDC Line Manager.
• Identify opportunities for new services based on demand.
• Partner with the wider global Consumer & Market Insights (CMI) and Marketing stakeholders to educate the categories on what the CMI PDC can do and align all research projects to the strategic priorities of the global category and top global brands.

All about you

• Fluency in English and at least one of the following languages: Brazilian Portuguese (Brazil), Bahasa (Indonesia), Thai/Siamese (Thailand), Vietnamese (Vietnam), French (France), Turkish (Turkey), Hindi (India) or Japanese (Japan).
• Interest for the Home Care category, as well as a drive to stay on top of industry trends, with a thirst for knowledge to know more.
• Deeply curious and with an energetic "get-up-and-go" attitude.
• Able to put themselves in the shoes of consumers, having an experimental and resilient mindset when facing complex projects.
• High attention to detail and passionate for high performance.
• Confidence to do things differently and the ability to face challenges head-on in times of uncertainty.
• Experience in each step of the analytical process, such as data gathering, cleaning, mining, and visualisation.
• Experience in an analytical role that involved insights generation and business recommendations.
• Storytelling experience in a corporate context, able to craft clear, compelling narratives.

What We Offer

Not only do we offer a competitive salary and pension scheme, we also offer an annual bonus, subsidised gym membership, a discounted staff shop and shares. You’ll have the opportunity to work directly with our renowned and exciting brands in a flexible and hybrid working environment.

Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We are a key advocate of wellbeing and offer a variety of support for our people including hubs, programmes and development opportunities. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all.

Diversity at Unilever is about inclusion, embracing differences, creating possibilities, and growing together for better business performance. We want to push boundaries, and have the flexibility needed to keep adapting in an ever-changing, more dynamic world. This means giving full and fair consideration to all applicants, regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.

As part of your hiring journey, we are happy to support requests for reasonable adjustments, to improve your recruitment experience.