Artist Insights and Strategy Internship 2022

It’s the passionate and dedicated team at Universal Music who help make us the world’s leading music company. From A&R to finance, legal to digital, sales to marketing, Universal Music is the place to grow and develop your career within a truly commercial and innovative business that leads in everything it does.

Everyone is welcome to apply for our roles, and we are determined to ensure that no applicant or employee receives less favourable treatment because of gender, race, disability, sexual orientation, religion, belief, age, marital status, background, pregnancy or caring responsibilities. We also recognise the importance of diversity of thought within our teams and are fully committed to embracing the talents of people with autism, dyslexia, ADHD and other forms of neurocognitive variation.

We will always seek to make appropriate adjustments to recruitment, workplaces, and work processes to be fully inclusive to people with different needs and working styles. If you need us to make any reasonable adjustments for you from application onwards, including alternatives to the online form or to disclose a neurocognitive condition, please email UniversalMusicCareers@umusic.com

The A Side: A Day in The Life

UMG’s Global Insight team manages the most powerful and effective data sets and research capabilities in the music industry. As well as utilising sales, commercial/partner data, and social media analytics, the Global Insight team manages extensive consumer data from around the world, delivering unique detail into evolving attitudes and behaviours of today’s music consumers.

The Artist Insights & Strategy team leads strategic insights and research for Universal Music Group’s esteemed record labels and business units. Our department supports marketing, commercial, and A&R label teams for a range of international artist brands; from emerging acts to global superstars to catalogue acts.

In addition to working on projects for US/UK global priority acts, a key focus of this role will be to support local marketing teams (e.g. LATAM, the Nordics, Asia, mainland Europe) with their local artist priorities. As such, a passion and knowledge of artists / music trends further afield is required.

The B Side: Skills and Experience

Be Analytical

• Conducting analysis using multiple data sources (e.g. commercial / sales data, social media analytics, cultural trends, desk research)

Be Collaborative

• Supporting Senior Analyst on a day-to-day basis with:
• Quantitative research design – supporting survey set-up, questionnaire writing, and material sourcing,
• Qualitative research planning – recruitment set-up, discussion guide writing, and stimulus creation
• Data entry – ensuring databases are accurate and regularly updated

Be Creative/Strategic

• Project brainstorming / ideation / artist brand analysis
• Developing reports and outputs for our clients – leveraging insights, creative & strategic thinking throughout development, building powerful narratives with multiple data sources

Person Specification

Necessary

• The ability to create clear, structured, and visually compelling Keynote (or equivalent) presentations
• Proficiency in MS Pack Office and social analytics (or equivalent)
• Excellent analytical and research skills. Experience to include (but not limited to) social media listening tools analysis, survey set-up and design, analysis (e.g. cross tab analysis), data visualization, report writing
• Comfortable with large data sets with an ability to bring data to life in an intelligent and compelling way (storytelling)
• Well versed with creating themes and summarizing survey responses and/or social media conversation
• The ability to multi-task in a fast-paced environment. Be able to prioritize, work to tight deadlines and have a strong sense of initiative
• Passionate about research and analysis, as well as a passion for music / entertainment and pop culture
• Naturally curious and inquisitive about consumer behavior
• Strong attention to detail, organization skills, project management
• Strong communication and writing skills

Desirable

• SQL knowledge
• Survey scripting
• Basic/advanced knowledge of the Adobe suite including Photoshop (or equivalent) is a plus
• Ability to speak a second language

Just So You Know

The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable.  However, the business operates in an environment that demands change and the jobholder's specific responsibilities and activities will vary and develop. Therefore, the job description should be seen as indicative and not as a permanent, definitive and exhaustive statement.