Who we are

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Your new role

Warner Bros. Discovery seeks a creative trafficking intern for the Subscriber Acquisition Marketing team. The trafficking team is responsible for scheduling campaigns and their associated creative assets for delivery across digital platforms. The assets will be generated via a creative automation platform and will be trafficked using feeds for social platforms or directly to respective media buying teams. It is a great opportunity to learn how digital advertising works, as well as great exposure to creative teams, strategy teams, local marketing teams and media buying teams.

This role will support the trafficking of our feeds for sports & entertainment and will be involved in wider team projects, whilst learning about subscriber acquisition and performance marketing.

The ideal candidate will be passionate about television, movies, entertainment, and digital marketing. They will have knowledge of performance marketing and/or creative. This role demands an eye for detail and structure to be successful.

DCO (Dynamic Content Optimisation) is our standard assets delivery process, whereby campaign information, scheduling and creative elements are inputted into a feed (data spreadsheet). The creative assets come together automatically within the platform using ready-made templates. This drives efficiency and allows for scaling campaigns across both creative production and media management. The intern will be pivotal in ensuring that the correct information is set up in the feed according to the media plan and media requirements. They will also verify the accuracy of the creative output, confirm deliveries to the media teams and communicate with other teams as necessary.

Your role accountabilities

Work closely with Creative team/ACQ team/Global buying team to populate the feed and communicate with internal teams to streamline workflow and asset delivery.
Monitor and maintain essential documents (specs, process, workflow, best practice, taxonomy).
Manage the Media Drive & Smartly Library housing all creative files for trafficking.
Check assets for specs, correct dimensions, and file formats.
Generate file naming conventions essential for performance measurement.
Traffic and deliver final files to automation platform or media team.
Confirm campaign launch has gone live.
Supporting the broader subscriber acquisition on projects to help development & learning.

Qualifications & experience

You must be a recent university graduate, having graduated no earlier than July 2022.  
Knowledge of Digital Marketing ecosystem, working with channels such as Social, Display, YouTube, Search, Native and Discovery.
Hands-on with a proactive, can-do attitude.
Excellent communication and interpersonal skills.
Willingness to learn and ask questions.
Knowledge of digital creative assets: specs, best practice, creative guidelines.
Strong communication skill and experience presenting data.
Experience in or knowledge of dynamic creative optimisation tools such as Smartly, Google Web Designer and dynamic creative optimisation and feed management is a bonus.

The internship

Salary: £27,000
Contract Length: 12 months
Start Date: Likely to be 9th September 2024
You will gain hands-on experience working on business-critical projects.
You will have access to personal and professional development courses, executive speakers’ series, special screenings and more.
You will be part of our Early Talent network of over 100 interns & apprentices, meaning you will have an important support network of other students, graduates and apprentices and plenty of opportunities to socialise!

Next steps

Stage 1: Submit your CV by Sunday 17th March (you will not be able to apply after this date).
Stage 2: For eligible candidates, you will be invited to complete a written questionnaire in HireVue. The deadline for this is Sunday 24th March.
Stage 3: Pre-recorded video interviews via HireVue will be sent out, to be completed in April.
Stage 4: Assessment Centres & Interviews will take place May-June.

Due to the volume of applications we receive we are unable to provide individual feedback, but if you are unsuccessful we will aim to let you know within 6 weeks of the closing date.

How we get things done

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

The legal bits

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

If you’re a qualified candidate and you require adjustments or accommodations to search for a job opening or apply for a position, please contact us at recruitadmin@wbd.com.

Creative Trafficking Graduate Intern - Subscriber Acquisitions